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Monogram Pictures

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Monogram Pictures

Monogram Pictures Corporation was an American film studio that produced mostly low-budget films between 1931 and 1953, when the firm completed a transition to the name Allied Artists Pictures Corporation. Monogram was among the smaller studios in the golden age of Hollywood, generally referred to collectively as Poverty Row. Lacking the financial resources to deliver the lavish sets, production values, and star power of the larger studios, Monogram sought to attract its audiences with the promise of action and adventure.

The company's trademark is now owned by Allied Artists International. The original sprawling brick complex which functioned as home to both Monogram and Allied Artists remains at 4376 W Sunset Blvd, utilized as part of the Church of Scientology Media Center (formerly KCET's television facilities).

Monogram was created in the early 1930s from two earlier companies: W. Ray Johnston's Rayart Productions (renamed Raytone when sound pictures came in) and Trem Carr's Sono Art-World Wide Pictures. Both specialized in low-budget features, a policy which continued at Monogram Pictures, with Carr in charge of production. Another independent producer, Paul Malvern, released 16 Lone Star western productions (starring John Wayne) through Monogram.

The backbone of the studio's early days was a father-son partnership: writer/director Robert N. Bradbury and cowboy actor Bob Steele (born Robert A. Bradbury). Bradbury wrote almost all of the early Monogram and Lone Star westerns and directed many of them himself. Monogram offered a selection of film genres, including action melodramas, classics, and mysteries. In its early years, Monogram could seldom afford big-name movie stars and would employ either former silent-film actors who were idle (Herbert Rawlinson, William Collier Sr.) or young featured players (Ray Walker, Wallace Ford, William Cagney, Charles Starrett).

In 1935, Johnston and Carr were wooed by Herbert Yates of Consolidated Film Industries. Yates planned to merge Monogram with several other smaller independent companies to form Republic Pictures. After a brief period under this new venture, Johnston and Carr clashed with Yates and left. Carr moved to Universal Pictures, while Johnston reactivated Monogram in 1937.

In 1938, Monogram began a long and profitable policy of making series and hiring familiar players to star in them. Frankie Darro, Hollywood's foremost tough-kid actor of the 1930s, joined Monogram and stayed with the company until 1950. Comedian Mantan Moreland co-starred in many of the Darro films and continued to be a valuable asset to Monogram through 1949. Juvenile actors Marcia Mae Jones and Jackie Moran co-starred in series of homespun romances, and then joined the Frankie Darro series.

Boris Karloff contributed to the Monogram release schedule with his Mr. Wong mysteries. This prompted producer Sam Katzman to engage Bela Lugosi for a follow-up series of Monogram thrillers.

Katzman's street-gang series The East Side Kids was an imitation of the then-popular Dead End Kids features. The first film cast six juveniles who had no connection with the Dead End series, but Katzman signed Dead End Kids Bobby Jordan and Leo Gorcey, and soon added Huntz Hall and Gabriel Dell from the original gang. The East Side Kids series ran from 1940 to 1945. East Side star Gorcey then took the reins himself and transformed the series into The Bowery Boys, which became the longest-running feature-film comedy series in movie history (48 titles over 12 years). During this run, Gorcey became the highest-paid actor in Hollywood on an annual basis.[citation needed]

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