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Universal Pictures

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Universal Pictures

Universal City Studios LLC, doing business as Universal Pictures (also known as Universal Studios or simply Universal), is an American film production and distribution company headquartered at the Universal Studios complex in Universal City, California. It serves as the flagship studio of Universal Filmed Entertainment Group, the film studio arm of NBCUniversal, which is a subsidiary of Comcast.

Founded on April 30, 1912 by Carl Laemmle, Mark Dintenfass, Charles O. Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, Robert H. Cochrane, and Jules Brulatour, Universal is the oldest surviving film studio in the United States and the fifth oldest globally after Gaumont, Pathé, Titanus and Nordisk Film, and is one of the "Big Five" film studios. Woody Woodpecker, a character created by Walter Lantz, serves as the company's mascot.

Universal's most commercially successful film franchises include Fast & Furious, Jurassic Park, and Despicable Me. Additionally, the studio's library includes many individual films such as Jaws and E.T. the Extra-Terrestrial, both of which became the highest-grossing films of all time during their initial releases. Universal Pictures is a member of the Motion Picture Association (MPA), and was one of the "Little Three" majors during Hollywood's golden age. It is currently one of eight film studios of the Universal Filmed Entertainment Group, alongside Focus Features, a 20% stake in Amblin Partners, a 50% stake in United International Pictures, Working Title Films, Universal Animation Studios, Illumination, and DreamWorks Animation.

Universal was founded by Carl Laemmle, Mark Dintenfass, Charles O. Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, Robert H. Cochrane and Jules Brulatour. One story has Laemmle watching a box office for hours, counting patrons, and calculating the day's takings. Within weeks of his Chicago trip, Laemmle gave up dry goods to buy the first several nickelodeons. For Laemmle and other such entrepreneurs, the creation in 1908 of the Edison-backed Motion Picture Patents Company (or the "Edison Trust") meant that exhibitors were expected to pay fees for Trust-produced films they showed. Based on the Latham Loop[dubiousdiscuss] used in cameras and projectors, along with other patents, the Trust collected fees on all aspects of movie production and exhibition and attempted to enforce a monopoly on distribution.

Soon, Laemmle and other disgruntled nickelodeon owners decided to avoid paying Edison by producing their own pictures. In June 1909, Laemmle started the Yankee Film Company with his brothers-in-law Abe Stern and Julius Stern. That company quickly evolved into the Independent Moving Pictures Company (IMP), with studios in Fort Lee, New Jersey, where many early films in America's first motion picture industry were produced in the early 20th century. Laemmle broke with Edison's custom of refusing to give billing and screen credits to performers. By naming the movie stars, he attracted many of the leading players of the time, contributing to the creation of the star system. In 1910, he promoted Florence Lawrence, formerly known as "The Biograph Girl", and actor King Baggot, in what may be the first instance of a studio using stars in its marketing.

The Universal Film Manufacturing Company was incorporated in New York City on April 30, 1912. Laemmle, who emerged as president in July 1912, was the primary figure in the partnership with Dintenfass, Baumann, Kessel, Powers, Swanson, Horsley, and Brulatour. The company was established on June 8, 1912, formed in a merger of Independent Moving Pictures (IMP), the Powers Motion Picture Company, Rex Motion Picture Manufacturing Company, Champion Film Company, Nestor Film Company, and the New York Motion Picture Company. Eventually all would be bought out by Laemmle. The new Universal studio was a vertically integrated company, with movie production, distribution, and exhibition venues[contradictory] all linked in the same corporate entity, the central element of the Studio system era.

Following the westward trend of the industry, by the end of 1912, the company was focusing its production efforts in the Hollywood area.

Universal Weekly and Moving Picture Weekly were the alternating names of Universal's internal magazine that began publication in this era; the magazine was intended to market Universal's films to exhibitors. Since much of Universal's early film output was destroyed in subsequent fires and nitrate degradation, the surviving issues of these magazines are a crucial source for film historians.

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