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Moosehead Breweries
Moosehead Breweries Limited is Canada's oldest independent brewery, located in Saint John, New Brunswick. The brewery was founded in 1867 and is still privately owned and operated by the Oland family. The company is now in the sixth generation of family ownership.
In 2002, Moosehead Lager won a Bronze award at the World Beer Cup. In 2004, Moosehead Lager once again won a Bronze award. In 2015, Moosehead won a single Gold award in the Canadian Brewing Awards where most of the winners are craft beers. In 2016, two of the company's products won a Gold and a Silver award, respectively.
This company had an estimated four percent share of the Canadian domestic market in 2018. Since all major competitors are owned by multi-nationals, Moosehead is now the largest fully Canadian-owned brewer. This is a private company that is not required to release financial information, but the IBISWorld Industry Report on Breweries in Canada stated the company was expected to generate $263.8 million in revenue over 2016.
In 1865, Susannah Oland moved from England to Nova Scotia, Canada. With her husband John and nine other employees, Susannah opened The Army and Navy Brewery in 1867, a name that came after their most appreciative customers. After John Oland's untimely death in 1870, the brewery changed its name to S. Oland, Sons and Co. Over the next eight years, the brewery faced two fires, but recovered after each. In 1886, Susannah Oland died, and the company went to her two sons, Conrad and George. With the approach of the 20th century, the company changed its name to the Maritime Brewing & Malting Co. It faced hard times once again when the Halifax Explosion of 1917 killed Conrad Oland and destroyed the brewery. A year later, George Oland and his sons moved to Halifax and bought another brewery. In 1928, George bought a second, larger brewery in the city of Saint John, New Brunswick, site of the present day facility.
In 1931, the symbol of the moose came into existence as George launched Moosehead Pale Ale. After the success of its Pale Ale, the Oland-owned brewery changed its name to Moosehead Breweries Ltd. in 1947. Thirty-one years later, in 1978, the brewery president Philip Oland expanded the brand and launched Moosehead Lager in the United States. In 1982, Derek Oland, then the president of the company (after succeeding his father P.W. Oland), expanded the company worldwide.
In his autobiography Lucky Man, Michael J. Fox relayed how he told Jay Leno as a guest on The Tonight Show, that he did not like American beer, describing it as 'too watery' and that he instead would drink Moosehead Ale. Not long afterwards, a huge truckload of Moosehead Ale made its way to Fox's house as a free gift from the company.
Once a popular premium import beer in the United States that was distributed by RJR Nabisco, Moosehead lost vast market share in the 1980s when it lowered its price in an attempt to compete with larger US brewers on price instead of quality and prestige.[original research?][citation needed]
In 2008, Derek Oland's sons Andrew, Patrick, and Matthew assumed leadership of Moosehead. As of 2019, Andrew is the president and Patrick is the CFO. Matthew has assumed the role of CEO of Joint Venture, a collaboration between Sproutly and Moosehead to sell cannabis-infused beverages.
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Moosehead Breweries
Moosehead Breweries Limited is Canada's oldest independent brewery, located in Saint John, New Brunswick. The brewery was founded in 1867 and is still privately owned and operated by the Oland family. The company is now in the sixth generation of family ownership.
In 2002, Moosehead Lager won a Bronze award at the World Beer Cup. In 2004, Moosehead Lager once again won a Bronze award. In 2015, Moosehead won a single Gold award in the Canadian Brewing Awards where most of the winners are craft beers. In 2016, two of the company's products won a Gold and a Silver award, respectively.
This company had an estimated four percent share of the Canadian domestic market in 2018. Since all major competitors are owned by multi-nationals, Moosehead is now the largest fully Canadian-owned brewer. This is a private company that is not required to release financial information, but the IBISWorld Industry Report on Breweries in Canada stated the company was expected to generate $263.8 million in revenue over 2016.
In 1865, Susannah Oland moved from England to Nova Scotia, Canada. With her husband John and nine other employees, Susannah opened The Army and Navy Brewery in 1867, a name that came after their most appreciative customers. After John Oland's untimely death in 1870, the brewery changed its name to S. Oland, Sons and Co. Over the next eight years, the brewery faced two fires, but recovered after each. In 1886, Susannah Oland died, and the company went to her two sons, Conrad and George. With the approach of the 20th century, the company changed its name to the Maritime Brewing & Malting Co. It faced hard times once again when the Halifax Explosion of 1917 killed Conrad Oland and destroyed the brewery. A year later, George Oland and his sons moved to Halifax and bought another brewery. In 1928, George bought a second, larger brewery in the city of Saint John, New Brunswick, site of the present day facility.
In 1931, the symbol of the moose came into existence as George launched Moosehead Pale Ale. After the success of its Pale Ale, the Oland-owned brewery changed its name to Moosehead Breweries Ltd. in 1947. Thirty-one years later, in 1978, the brewery president Philip Oland expanded the brand and launched Moosehead Lager in the United States. In 1982, Derek Oland, then the president of the company (after succeeding his father P.W. Oland), expanded the company worldwide.
In his autobiography Lucky Man, Michael J. Fox relayed how he told Jay Leno as a guest on The Tonight Show, that he did not like American beer, describing it as 'too watery' and that he instead would drink Moosehead Ale. Not long afterwards, a huge truckload of Moosehead Ale made its way to Fox's house as a free gift from the company.
Once a popular premium import beer in the United States that was distributed by RJR Nabisco, Moosehead lost vast market share in the 1980s when it lowered its price in an attempt to compete with larger US brewers on price instead of quality and prestige.[original research?][citation needed]
In 2008, Derek Oland's sons Andrew, Patrick, and Matthew assumed leadership of Moosehead. As of 2019, Andrew is the president and Patrick is the CFO. Matthew has assumed the role of CEO of Joint Venture, a collaboration between Sproutly and Moosehead to sell cannabis-infused beverages.