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MFR (radio station)

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MFR (radio station)

MFR (Moray Firth Radio) is an Independent Local Radio station based in Inverness, owned and operated by Bauer Media Audio UK as part of the Hits Radio Network. It broadcasts to Moray, Highland and North West Aberdeenshire.

As of September 2025, the station has a weekly audience of 78,000 listeners according to RAJAR.

Moray Firth Radio began broadcasting on 23 February 1982. A year later, the station was making a profit. The first voice heard on MFR, shortly after 6:30am on 23 February 1982, was Dave Cochrane. The longest serving presenter on MFR of 33 years was Tich McCooey, leaving on 29 May 2015.

MFR 2 on AM and DAB aired specialist programming until August 2014[timeframe?] on Sunday - Friday evenings with automated music broadcast at all other times. In September 2014, the station axed its specialist output and began carrying programming from Bauer's 'Greatest Hits Network' of Scottish AM stations, switching to the Bauer City 2 network in January 2015. Since January 2019 it is part of the Greatest Hits Radio network and changed its name to the network name in April 2023.

MFR 3 launched on Monday 19 January 2015, broadcasting on DAB and online as a locally branded relay of The Hits aimed at 15-25-year-olds, with opt-outs for advertising. MFR 3 ceased broadcasting on 31 August 2017 and was replaced with a single national feed of The Hits, which was replaced ten months later with Hits Radio.

There used to be six community stations taking MFR:

AM transmissions on 1107 kHz ceased on 11 December 2023.

Networked programming originates from Clyde 1 in Clydebank, Forth 1 in Edinburgh and Hits Radio in London and Manchester.

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