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Morning Joe
Morning Joe is an American morning news talk show, which airs weekdays from 6:00 a.m. to 10:00 a.m. Eastern Time on the cable news channel MSNBC. It features former US Representative (Independent) Joe Scarborough reporting and discussing the news of the day in a panel format with co-hosts Mika Brzezinski (whom Scarborough married in November 2018), Willie Geist, who regularly co-hosts from Tuesdays to Fridays, and Jonathan Lemire, along with recurring and special guests.
Morning Joe began as a fill-in program after Don Imus' Imus in the Morning was canceled in April 2007. Former Florida Republican Congressman Joe Scarborough, then host of the primetime MSNBC program Scarborough Country, suggested the idea of doing a morning show instead. He put together what would become Morning Joe with Scarborough Country executive producer Chris Licht and screenwriter John Ridley. The pun in the show's title is echoed by a coffee ring in its logo. On April 16, 2007 (Imus' show aired until April 11, 2007 on MSNBC), the show debuted as one of a series of rotating programs auditioning for Imus's former slot, with Scarborough joined by co-hosts Mika Brzezinski and Ridley. Scarborough had personally asked Brzezinski to co-host with him the night before the first audition, while she was a "cut-in" presenter during MSNBC's primetime schedule on a freelance basis.
Ridley quickly dropped out as main co-host but continued as a regular guest, while Willie Geist was tapped as co-host. The program permanently took over the slot in July 2007, though the decision was not officially announced until October that year.
During the first quarter of 2009, Morning Joe earned higher ratings in the age 25-54 demo category than CNN's competing program, American Morning. It still had fewer viewers overall. Both programs finished behind Fox News's Fox & Friends during the same time period.
By March 2010, the show's ratings remained behind those of Fox & Friends, but surpassed its other cable competitors American Morning, Morning Express with Robin Meade, and Squawk Box.
Morning Joe continues to regularly place second in total viewers and younger demographic to Fox & Friends, ahead of other cable news competitors including CNN's New Day. However, Morning Joe, like MSNBC overall, ranked behind CNN's counterpart programming during short stints in 2013.
Over the years, the program's focus has shifted partly toward enterprise journalism: Scarborough and Brzezinski provide exclusives from the United States Congress, the US State Department, and the White House.[citation needed]
On May 4, 2017, an MSNBC spokesperson confirmed that Scarborough and Brzezinski were engaged to be married. Their style in running the show was then parodied by Saturday Night Live with Kate McKinnon and Alex Moffat.
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Morning Joe
Morning Joe is an American morning news talk show, which airs weekdays from 6:00 a.m. to 10:00 a.m. Eastern Time on the cable news channel MSNBC. It features former US Representative (Independent) Joe Scarborough reporting and discussing the news of the day in a panel format with co-hosts Mika Brzezinski (whom Scarborough married in November 2018), Willie Geist, who regularly co-hosts from Tuesdays to Fridays, and Jonathan Lemire, along with recurring and special guests.
Morning Joe began as a fill-in program after Don Imus' Imus in the Morning was canceled in April 2007. Former Florida Republican Congressman Joe Scarborough, then host of the primetime MSNBC program Scarborough Country, suggested the idea of doing a morning show instead. He put together what would become Morning Joe with Scarborough Country executive producer Chris Licht and screenwriter John Ridley. The pun in the show's title is echoed by a coffee ring in its logo. On April 16, 2007 (Imus' show aired until April 11, 2007 on MSNBC), the show debuted as one of a series of rotating programs auditioning for Imus's former slot, with Scarborough joined by co-hosts Mika Brzezinski and Ridley. Scarborough had personally asked Brzezinski to co-host with him the night before the first audition, while she was a "cut-in" presenter during MSNBC's primetime schedule on a freelance basis.
Ridley quickly dropped out as main co-host but continued as a regular guest, while Willie Geist was tapped as co-host. The program permanently took over the slot in July 2007, though the decision was not officially announced until October that year.
During the first quarter of 2009, Morning Joe earned higher ratings in the age 25-54 demo category than CNN's competing program, American Morning. It still had fewer viewers overall. Both programs finished behind Fox News's Fox & Friends during the same time period.
By March 2010, the show's ratings remained behind those of Fox & Friends, but surpassed its other cable competitors American Morning, Morning Express with Robin Meade, and Squawk Box.
Morning Joe continues to regularly place second in total viewers and younger demographic to Fox & Friends, ahead of other cable news competitors including CNN's New Day. However, Morning Joe, like MSNBC overall, ranked behind CNN's counterpart programming during short stints in 2013.
Over the years, the program's focus has shifted partly toward enterprise journalism: Scarborough and Brzezinski provide exclusives from the United States Congress, the US State Department, and the White House.[citation needed]
On May 4, 2017, an MSNBC spokesperson confirmed that Scarborough and Brzezinski were engaged to be married. Their style in running the show was then parodied by Saturday Night Live with Kate McKinnon and Alex Moffat.