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Movie star

A movie star (also known as a film star or cinema star) is an actor who is famous for their starring, or leading, roles in movies. The term is used for performers who are marketable stars as they become popular household names and whose names are used to promote movies, for example in trailers and posters. The most prominent movie stars are known in the industry as bankable stars.

In the early days of silent movies, the names of the actors and actresses appearing in them were not publicized or credited because producers feared this would result in demands for higher salaries. However, audience curiosity soon undermined this policy. By 1909, actresses such as Florence Lawrence and Mary Pickford were already widely recognized, although the public remained unaware of their names. Lawrence was referred to as the “Biograph Girl” because she worked for D. W. Griffith's Biograph Studios, while Pickford was "Little Mary." In 1910, Lawrence switched to the Independent Moving Pictures Company, began appearing under her own name, and was hailed as "America's foremost moving picture star" in IMP literature. Pickford began appearing under her own name in 1911.

The Independent Moving Pictures Company promoted their "picture personalities", including Florence Lawrence and King Baggot, by giving them billing, credits and a marquee. Promotion in advertising led to the release of stories about these personalities to newspapers and fan magazines as part of a strategy to build brand loyalty for their company's actors and films. By the 1920s, Hollywood film company promoters had developed a "massive industrial enterprise" that "...peddled a new intangible—fame." Early Hollywood studios tightly controlled who was a movie star, as only they had the ability to place stars' names above the title; according to film historian Jeanine Basinger, this was done "only for economic reasons".

Hollywood "image makers" and promotional agents planted rumors, selectively released real or fictitious biographical information to the press, and used other gimmicks to create glamorous personas for actors. Publicists thus "created" the "enduring images" and public perceptions of screen legends such as James Dean, Judy Garland, Rock Hudson, Marilyn Monroe, and Grace Kelly. The development of this "star system" made fame "something that could be fabricated purposely, by the masters of the new 'machinery of glory'." However, regardless of how "...strenuously the star and their media handlers and press agents may ... try to 'monitor' and 'shape' it, the media and the public always play a substantial part in the image-making process." According to Madow, "fame is a 'relational' phenomenon, something that is conferred by others. A person can, within the limits of his natural talents, make himself strong or swift or learned. But he cannot, in this same sense, make himself famous, any more than he can make himself loved."

Madow goes on to point out "fame is often conferred or withheld, just as love is, for reasons and on grounds other than 'merit'." According to Sofia Johansson the "canonical texts on stardom" include articles by Boorstin (1971), Alberoni (1972) and Dyer (1979) that examined the "representations of stars and on aspects of the Hollywood star system". Johansson writes that "more recent analyses within media and cultural studies (e.g. Gamson 1994; Marshall 1997; Giles 2000; Turner, Marshall and Bonner 2000; Rojek 2001; Turner 2004) have instead dealt with the idea of a pervasive, contemporary, 'celebrity culture'." In the analysis of the celebrity culture, "fame and its constituencies are conceived of as a broader social process, connected to widespread economic, political, technological and cultural developments."

In the 1980s and 1990s, entertainment companies began using stars for a range of publicity tactics including press releases, movie junkets, and community activities. These promotional efforts are targeted and designed using market research, to increase the predictability of success of their media ventures. In some cases, publicity agents may create “provocative advertisements” or make an outrageous public statement to trigger public controversy and thereby generate "free" news coverage. Movie studios employed performers under long-term contracts. They developed a star system as a means of promoting and selling their movies. "Star vehicles" were filmed to display the particular talents and appeal of the most popular movie stars of the studio.

Egypt's famous movie stars in the 20th century include Youssef Wahbi, Fatima Rushdi, Leila Mourad, Anwar Wagdi, Naguib El-Rihani, Taheyya Kariokka, Ismail Yassine, Faten Hamama, Salah Zulfikar, Shadia, Soad Hosny, Shoukry Sarhan, Rushdy Abaza, Nadia Lutfi, Ahmed Mazhar, Sanaa Gamil, Ahmed Zaki, Nour El Sherif, Mervat Amin, Adel Emam, Naglaa Fathi, Yousra, Mahmoud Abdel Aziz, Hussein Fahmy, Sherihan, Mahmoud Yassin and Samir Ghanem.

In the 21st century; Mona Zaki, Ahmed Ezz, Menna Shalabi, Ahmed El Sakka, Karim Abdel Aziz, Sherif Mounir, Nelly Karim, Mohamed Henedi, Mohamed Saad, Donia Samir Ghanem, Ahmed Helmy, Ghada Adel, Khaled El-Nabawy, Ruby, Maged el-Kedwany and many more considered Egyptian Cinema movie stars.

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