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CTV Life Channel
CTV Life Channel is a Canadian English language discretionary specialty channel owned by BCE Inc. through its Bell Media subsidiary. The channel primarily broadcasts factual and reality programming on lifestyle topics such as cooking, home improvement and real estate, along with scripted drama series.
The channel was established in 1998 as MuchMoreMusic, a spin-off of the youth-oriented MuchMusic, by its owner CHUM Limited, the owner of Citytv, targeting an older demographic with adult contemporary and classic music videos, along with music news programs, concert specials, and pop culture programming (usually sourced from the U.S. network VH1, which shared a similar positioning). Under Bell ownership, and following the lead of its parent network, the channel adopted a general entertainment format and began to heavily downplay music programming outside non-peak hours (similar to Much at the time). On September 1, 2016, M3 was relaunched as the new version of Gusto, acquired from Knight Enterprises.
As part of a rebranding of several Bell Media-owned specialty channels, the channel rebranded as CTV Life Channel on September 12, 2019.
Like all analogue channels prior to 2001, CTV Life Channel was required to be carried on the basic service of all digital cable providers across Canada. Due to its former status of a Category A service, this channel was, and still is, typically offered optionally at the discretion of providers.
In June 1993, the Canadian Radio-television and Telecommunications Commission (CRTC) began accepting licence applications for new Canadian specialty channels for the first time since 1987. On August 31, 1993, MuchMusic and CITY-TV co-founder Moses Znaimer announced on-air a proposal by CHUM Limited to launch a specialty channel called MuchMoreMusic as an adult music/lifestyle channel, quoted as offering music more "familiar, tuneful, [and] melodic" for an audience who "could do with a little less rock and rap and metal". This followed CHUM's earlier application for a country music channel, MuchCountry. "Melodic pop, soft rock, jazz, soul and blues" were to be some of the genres played by MuchMoreMusic; according to CHUM, the new channel would be able to provide such music to the "sizable" portion of its existing audience who enjoyed such softer music but could not find it reliably on MuchMusic.
At a subsequent February 1994 public hearing, the CRTC reviewed a total of seven applications for music channels, comprising five country music channels, MuchMoreMusic, and CHUM's MusiquExtra, which was to be a French-language adult contemporary counterpart. In a Canadian Press article, commissioner Adrian Burns noted concerns with giving one operator control of multiple music channels; Znaimer, meanwhile, claimed that there was no room for more than one operator of music channels in Canada. In June, the MuchMoreMusic application was denied by the Commission, as well as the MuchCountry and MusiquExtra proposals; out of the seven, the only application approved was Maclean-Hunter and Rawlco Communications' The Country Network (which launched as New Country Network, and later became CMT). Subsequently, the CRTC was criticized for passing only 10 of the 48 total applications.
In January 1996, the next round of licensing began, drawing another 44 applications; CHUM submitted nine of these, including MuchMoreMusic and the French-language adult contemporary channel, now called MusiMax (formerly MusicMax). The new application, delivered by MuchMusic programmer Denise Donlon on May 8, 1996, incorporated video testimonials by a number of Canadian musicians, including Anne Murray, Bruce Cockburn, Burton Cummings, Celine Dion, David Foster, Lawrence Gowan, Dan Hill and Marc Jordan, attesting to the need for the channel; Donlon conceded, in a Canadian Press article, that a number of Canadian musicians were no longer filming music videos because MuchMusic was not able to accommodate every music genre equally. On the same day, CHUM also made pitches for Canadian Learning Television and Computer Access, a later rejected computer education channel.
MuchMoreMusic was licensed by the CRTC in 1996 (as well as some of CHUM's other proposals rejected in 1994, including CablePulse24, Space, and Musimax); the channel was launched on October 5, 1998 under the ownership of CHUM Limited.
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CTV Life Channel
CTV Life Channel is a Canadian English language discretionary specialty channel owned by BCE Inc. through its Bell Media subsidiary. The channel primarily broadcasts factual and reality programming on lifestyle topics such as cooking, home improvement and real estate, along with scripted drama series.
The channel was established in 1998 as MuchMoreMusic, a spin-off of the youth-oriented MuchMusic, by its owner CHUM Limited, the owner of Citytv, targeting an older demographic with adult contemporary and classic music videos, along with music news programs, concert specials, and pop culture programming (usually sourced from the U.S. network VH1, which shared a similar positioning). Under Bell ownership, and following the lead of its parent network, the channel adopted a general entertainment format and began to heavily downplay music programming outside non-peak hours (similar to Much at the time). On September 1, 2016, M3 was relaunched as the new version of Gusto, acquired from Knight Enterprises.
As part of a rebranding of several Bell Media-owned specialty channels, the channel rebranded as CTV Life Channel on September 12, 2019.
Like all analogue channels prior to 2001, CTV Life Channel was required to be carried on the basic service of all digital cable providers across Canada. Due to its former status of a Category A service, this channel was, and still is, typically offered optionally at the discretion of providers.
In June 1993, the Canadian Radio-television and Telecommunications Commission (CRTC) began accepting licence applications for new Canadian specialty channels for the first time since 1987. On August 31, 1993, MuchMusic and CITY-TV co-founder Moses Znaimer announced on-air a proposal by CHUM Limited to launch a specialty channel called MuchMoreMusic as an adult music/lifestyle channel, quoted as offering music more "familiar, tuneful, [and] melodic" for an audience who "could do with a little less rock and rap and metal". This followed CHUM's earlier application for a country music channel, MuchCountry. "Melodic pop, soft rock, jazz, soul and blues" were to be some of the genres played by MuchMoreMusic; according to CHUM, the new channel would be able to provide such music to the "sizable" portion of its existing audience who enjoyed such softer music but could not find it reliably on MuchMusic.
At a subsequent February 1994 public hearing, the CRTC reviewed a total of seven applications for music channels, comprising five country music channels, MuchMoreMusic, and CHUM's MusiquExtra, which was to be a French-language adult contemporary counterpart. In a Canadian Press article, commissioner Adrian Burns noted concerns with giving one operator control of multiple music channels; Znaimer, meanwhile, claimed that there was no room for more than one operator of music channels in Canada. In June, the MuchMoreMusic application was denied by the Commission, as well as the MuchCountry and MusiquExtra proposals; out of the seven, the only application approved was Maclean-Hunter and Rawlco Communications' The Country Network (which launched as New Country Network, and later became CMT). Subsequently, the CRTC was criticized for passing only 10 of the 48 total applications.
In January 1996, the next round of licensing began, drawing another 44 applications; CHUM submitted nine of these, including MuchMoreMusic and the French-language adult contemporary channel, now called MusiMax (formerly MusicMax). The new application, delivered by MuchMusic programmer Denise Donlon on May 8, 1996, incorporated video testimonials by a number of Canadian musicians, including Anne Murray, Bruce Cockburn, Burton Cummings, Celine Dion, David Foster, Lawrence Gowan, Dan Hill and Marc Jordan, attesting to the need for the channel; Donlon conceded, in a Canadian Press article, that a number of Canadian musicians were no longer filming music videos because MuchMusic was not able to accommodate every music genre equally. On the same day, CHUM also made pitches for Canadian Learning Television and Computer Access, a later rejected computer education channel.
MuchMoreMusic was licensed by the CRTC in 1996 (as well as some of CHUM's other proposals rejected in 1994, including CablePulse24, Space, and Musimax); the channel was launched on October 5, 1998 under the ownership of CHUM Limited.