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MyDeal
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MyDeal was an e-commerce platform operating as an online marketplace. It was launched in 2011 and acquired by Woolworths Group in 2022 before being shut down in 2025.
Key Information
History
[edit]Sean Senvirtne, an Australian entrepreneur, founded MyDeal and also served as its CEO.[2] Between 2007 and 2011, while working on advertising packages, Senvirtne conceptualized the idea for MyDeal, leading to its establishment.[3][4]
In 2021, MyDeal expanded[5][6] its executive team by appointing Ryan Gracie as its first Chief Marketing Officer (CMO).[7] Prior to joining MyDeal, Gracie was part of Catch.com.au. This appointment preceded MyDeal's comprehensive rebranding initiative.[8]
In September 2022, it was acquired by Woolworths Group, a major retail company in Australia.[9][10]
In October 2022, MyDeal experienced a significant data breach, where personal information of approximately 2.2 million customers was exposed.[11] The breach included names, email addresses, and phone numbers. Woolworths Group promptly responded, apologizing for the incident and taking immediate steps to secure the compromised data and prevent future breaches.[12]
In June 2025, Woolworths Group announced that they would close down MyDeal by 30 September 2025 due to a lack of profitability and intense competition. MyDeal's platform was incorporated into Woolworths Group's other marketplace platforms including Everyday Market and Big W Market.[13]
References
[edit]- ^ Macdonald, Anna (May 24, 2021). "MyDeal appoints its first chief marketing officer from Catch.com.au". Mumbrella.
- ^ White, Kye (December 7, 2021). "How MyDeal grew its sales 10x in only five years". SmartCompany.
- ^ Powell, Dominic (August 16, 2016). "How MyDeal founder Sean Senvirtne bootstrapped his way to build a $30 million online retail business". SmartCompany.
- ^ Waters, Cara (October 19, 2020). "MyDeal joins the e-commerce IPO bandwagon". The Sydney Morning Herald.
- ^ "MyDeal ponders IPO after 'maturing' and making a profit". Australian Financial Review. August 26, 2019.
- ^ Moore, Bronte (October 16, 2020). "MyDeal.com.au seeks $40m IPO as Aussie tech boom rolls on".
- ^ Macdonald, Anna (May 24, 2021). "MyDeal appoints its first chief marketing officer from Catch.com.au". Mumbrella.
- ^ Macdonald, Anna (August 18, 2021). "MyDeal launches new brand identity with a smiling 'y'". Mumbrella.
- ^ "Woolworths defends $243m offer for MyDeal". Australian Financial Review. May 20, 2022.
- ^ Sharples, Sarah (May 23, 2022). "Woolworths offers to buy MyDeal for $243m". news.com.au. Retrieved May 21, 2024.
- ^ "Woolworths says 2.2 million MyDeal customers' details exposed in data breach". The Guardian. Australian Associated Press. October 15, 2022.
- ^ "Woolworths CEO apologises for MyDeal data breach". Australian Financial Review. October 26, 2022.
- ^ "Woolworths to shut MyDeal in major pay day for founders". Australian Financial Review. June 27, 2025.