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My Scene
My Scene (stylized in all lowercase) is an American series of fashion dolls that Mattel released in 2002. They were a spinoff doll line to Mattel’s Barbie doll line, and are also considered Barbie-brand dolls. They were discontinued in the US in 2008, and worldwide in 2011; however, in November 2024 Mattel released collector versions of the three main characters, meaning a possible return of the franchise. Mattel's Barbie character was one of the dolls in the toy line. The My Scene dolls' bodies were slim, similar to earlier Barbie dolls, but their heads were larger. The New York Times described their features as "exaggerated lips and bulging, makeup-caked eyes." My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment.
Mattel introduced My Scene dolls in the fall season of 2002 to compete with MGA's Bratz. The series originally consisted of three female characters with diverse ethnicities and personalities; Mattel added more dolls over time. Its three original dolls, Barbie, Madison, and Chelsea, each came with two extra fashions. Except for Barbie, the characters were named after New York City locations. Mattel added more dolls to the series, starting with Nolee and three male characters, Bryant, River, and Hudson, in the year of 2003. Delancey and Ellis also premiered in the "Hanging Out" line, which introduced in late 2003. Kenzie introduced in 2004's "Getting Ready" line, and Nia introduced in the year of 2008. There are seven characters in the My Scene series (Kennedy, Madison, Chelsea, Delancey, Nia, Hudson, and River), six discontinued characters (Barbie, Nolee, Kenzie, Bryant, Ellis, and Sutton) and four special edition dolls (Lindsay, Jai, Tyson and Ryan). Each of the My Scene girls (and three of the boys) own pets.
Female My Scene dolls have a non-twisting, navel-sculpted body mold and share a face mold, developed specifically for the brand, that dons a small nose, wide cheekbones, and large, pouty lips. Some lines' dolls (beginning with "Night on the Town") have rooted eyelashes and glittery eyes. Like the Bratz, these dolls have large shoes that serve as feet, but they also have traditional Barbie feet and can wear regular Barbie shoes. Male dolls also feature My Scene-exclusive face molds; their body molds originated with previous male dolls.
In 2004, Mattel produced new smiling face molds for both male and female characters, which were present for only a short while on the female dolls, whereas male dolls featured these molds until early 2005. Beginning with the "Club Birthday" line, the My Scene dolls' face molds changed to non-smiling molds that more closely resembled the "Bratz Boyz" line of dolls.
In late 2005, Mattel released a My Scene line called "My Bling Bling", which introduced a new eye screening that looked more sultry compared to previous releases. Later, in mid-2006, Barbie was dropped from the line in favor of a new character named Kennedy, who would be introduced in the "Fab Faces" line.
Beginning with the "Swappin' Styles" line of 2006, Mattel produced two more new face molds for female dolls—one with a half-open smile and the other, a closed smirk. This line also re-released the "Getting Ready" smiling face mold.
In 2007, a somewhat controversial line was launched, called "Growing Up Glam". These dolls feature a turnable key on their back that can make the doll grow taller and grow breasts, similar to the infamous "Growing Up Skipper" doll.
Mattel ceased selling My Scene dolls in the US in 2008, but continued to sell the dolls internationally, until Mattel ceased production on the My Scene line as a whole in 2011.
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My Scene
My Scene (stylized in all lowercase) is an American series of fashion dolls that Mattel released in 2002. They were a spinoff doll line to Mattel’s Barbie doll line, and are also considered Barbie-brand dolls. They were discontinued in the US in 2008, and worldwide in 2011; however, in November 2024 Mattel released collector versions of the three main characters, meaning a possible return of the franchise. Mattel's Barbie character was one of the dolls in the toy line. The My Scene dolls' bodies were slim, similar to earlier Barbie dolls, but their heads were larger. The New York Times described their features as "exaggerated lips and bulging, makeup-caked eyes." My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment.
Mattel introduced My Scene dolls in the fall season of 2002 to compete with MGA's Bratz. The series originally consisted of three female characters with diverse ethnicities and personalities; Mattel added more dolls over time. Its three original dolls, Barbie, Madison, and Chelsea, each came with two extra fashions. Except for Barbie, the characters were named after New York City locations. Mattel added more dolls to the series, starting with Nolee and three male characters, Bryant, River, and Hudson, in the year of 2003. Delancey and Ellis also premiered in the "Hanging Out" line, which introduced in late 2003. Kenzie introduced in 2004's "Getting Ready" line, and Nia introduced in the year of 2008. There are seven characters in the My Scene series (Kennedy, Madison, Chelsea, Delancey, Nia, Hudson, and River), six discontinued characters (Barbie, Nolee, Kenzie, Bryant, Ellis, and Sutton) and four special edition dolls (Lindsay, Jai, Tyson and Ryan). Each of the My Scene girls (and three of the boys) own pets.
Female My Scene dolls have a non-twisting, navel-sculpted body mold and share a face mold, developed specifically for the brand, that dons a small nose, wide cheekbones, and large, pouty lips. Some lines' dolls (beginning with "Night on the Town") have rooted eyelashes and glittery eyes. Like the Bratz, these dolls have large shoes that serve as feet, but they also have traditional Barbie feet and can wear regular Barbie shoes. Male dolls also feature My Scene-exclusive face molds; their body molds originated with previous male dolls.
In 2004, Mattel produced new smiling face molds for both male and female characters, which were present for only a short while on the female dolls, whereas male dolls featured these molds until early 2005. Beginning with the "Club Birthday" line, the My Scene dolls' face molds changed to non-smiling molds that more closely resembled the "Bratz Boyz" line of dolls.
In late 2005, Mattel released a My Scene line called "My Bling Bling", which introduced a new eye screening that looked more sultry compared to previous releases. Later, in mid-2006, Barbie was dropped from the line in favor of a new character named Kennedy, who would be introduced in the "Fab Faces" line.
Beginning with the "Swappin' Styles" line of 2006, Mattel produced two more new face molds for female dolls—one with a half-open smile and the other, a closed smirk. This line also re-released the "Getting Ready" smiling face mold.
In 2007, a somewhat controversial line was launched, called "Growing Up Glam". These dolls feature a turnable key on their back that can make the doll grow taller and grow breasts, similar to the infamous "Growing Up Skipper" doll.
Mattel ceased selling My Scene dolls in the US in 2008, but continued to sell the dolls internationally, until Mattel ceased production on the My Scene line as a whole in 2011.
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