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Niterra
Niterra Co., Ltd. (⽇本特殊陶業株式会社, Nippon Tokushu Tōgyō kabushiki gaisha; lit. 'Japan Special Ceramics' or 'Japanese Special Ceramics') is a public company established in 1936 and based in Nagoya, Japan. Formerly known as NGK Spark Plug Co. Ltd., the company’s automotive business (with its brands NGK Ignition Parts and NTK Vehicle Electronics) revolves around the manufacturing and the sale of spark plugs and related products for internal combustion engines, as well as vehicle electronics and ceramics for a wide range of applications in the automotive industry and beyond.
Niterra is a coined word, which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra/earth’. It expresses the Group’s desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine: a goal formulated in its 2040 Vision.
As of April 2024, the company employs around 15,900 people and the company’s automotive and technical ceramics activities generate a total annual turnover of around 4.45 billion euros worldwide. It operates a network of 61 consolidated subsidiaries, 24 manufacturing and sales organisations, four Technical Centres and three Venture Labs worldwide. In 2021, Niterra moved its global headquarters to the N-Forest Building located at its Komaki Plant in Japan.
Established in 1966, Niterra North America, Inc. (formerly NGK SPARK PLUGS (USA)) was founded as a subsidiary of Niterra Co., Ltd. (formerly NGK SPARK PLUG Co., Ltd.), of Japan. Its corporate headquarters was first located in California and then moved to its current location in Wixom, Michigan. The company produces both spark plugs and oxygen sensors in Sissonville, West Virginia.
Niterra established its first European subsidiary, NGK SPARK PLUG (U.K.) Ltd. in 1975. In 1979, its second European subsidiary, NGK SPARK PLUG DEUTSCHLAND GmbH, was founded in Germany. Ten years later, it was renamed NGK SPARK PLUG EUROPE GmbH when it took charge of operations in Europe. In 2017, its remit further expanded across the EMEA region. In April 2023, the English-language name of the company was renamed Niterra.
Niterra EMEA has been run by Damien Germès, President & CEO of Niterra EMEA GmbH, Regional President EMEA and Corporate Officer of the Global Headquarters in Japan, since April 2019 and it employs approximately 770 people in the EMEA region.
Niterra EMEA has six regional companies and a production plant in South Africa. Its EMEA sales accounted for 24% of the Group’s global turnover in 2023. In its plant in South Africa, 22 million spark plugs are produced annually.
The European division has been operating a dedicated R&D unit since 1990. As well as designing and testing new prototype automotive products, the unit develops technologies to combat issues such as vehicle exhaust emissions. It also provides technical support to car manufacturers in the EMEA region.
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Niterra
Niterra Co., Ltd. (⽇本特殊陶業株式会社, Nippon Tokushu Tōgyō kabushiki gaisha; lit. 'Japan Special Ceramics' or 'Japanese Special Ceramics') is a public company established in 1936 and based in Nagoya, Japan. Formerly known as NGK Spark Plug Co. Ltd., the company’s automotive business (with its brands NGK Ignition Parts and NTK Vehicle Electronics) revolves around the manufacturing and the sale of spark plugs and related products for internal combustion engines, as well as vehicle electronics and ceramics for a wide range of applications in the automotive industry and beyond.
Niterra is a coined word, which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra/earth’. It expresses the Group’s desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine: a goal formulated in its 2040 Vision.
As of April 2024, the company employs around 15,900 people and the company’s automotive and technical ceramics activities generate a total annual turnover of around 4.45 billion euros worldwide. It operates a network of 61 consolidated subsidiaries, 24 manufacturing and sales organisations, four Technical Centres and three Venture Labs worldwide. In 2021, Niterra moved its global headquarters to the N-Forest Building located at its Komaki Plant in Japan.
Established in 1966, Niterra North America, Inc. (formerly NGK SPARK PLUGS (USA)) was founded as a subsidiary of Niterra Co., Ltd. (formerly NGK SPARK PLUG Co., Ltd.), of Japan. Its corporate headquarters was first located in California and then moved to its current location in Wixom, Michigan. The company produces both spark plugs and oxygen sensors in Sissonville, West Virginia.
Niterra established its first European subsidiary, NGK SPARK PLUG (U.K.) Ltd. in 1975. In 1979, its second European subsidiary, NGK SPARK PLUG DEUTSCHLAND GmbH, was founded in Germany. Ten years later, it was renamed NGK SPARK PLUG EUROPE GmbH when it took charge of operations in Europe. In 2017, its remit further expanded across the EMEA region. In April 2023, the English-language name of the company was renamed Niterra.
Niterra EMEA has been run by Damien Germès, President & CEO of Niterra EMEA GmbH, Regional President EMEA and Corporate Officer of the Global Headquarters in Japan, since April 2019 and it employs approximately 770 people in the EMEA region.
Niterra EMEA has six regional companies and a production plant in South Africa. Its EMEA sales accounted for 24% of the Group’s global turnover in 2023. In its plant in South Africa, 22 million spark plugs are produced annually.
The European division has been operating a dedicated R&D unit since 1990. As well as designing and testing new prototype automotive products, the unit develops technologies to combat issues such as vehicle exhaust emissions. It also provides technical support to car manufacturers in the EMEA region.