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NTV (Russia)

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NTV (Russia)

NTV (Cyrillic: НТВ) is a Russian free-to-air television channel that was launched as a subsidiary of Vladimir Gusinsky's company Media-Most [ru]. Since 14 April 2001 Gazprom Media controls the network. NTV has no official meaning according to Igor Malashenko, the author of the name and co-founder of the company, but in the 1990s unofficial transcripts of the acronym include "New" (Novoje), "Independent" (Nezavisimoje), "Non-governmental" (Negosudarstvennoje), "Our" (Nashe).

Gusinsky founded NTV broadcasting in October 1993 on channel 4. It moved to channel 5 in January 1994. He attracted talented journalists and news anchors of the time such as Tatiana Mitkova, Leonid Parfyonov, Mikhail Osokin, Yevgeniy Kiselyov, Vladimir A. Kara-Murza, Victor Shenderovich, Pyotr Marchenko and others. The channel set high professional standards in Russian television, broadcasting live coverage and sharp analysis of current events. Starting before the dissolution of Soviet Union as Fourth Programme, the channel broadcast a daily news programme Segodnya and a weekly news-commentary programme Itogi which was jointly supported by the United States magazine Newsweek (at the time, a subsidiary of The Washington Post Company, now Graham Holdings Company). In the early 1990s, Video International [ru], a multibillion-dollar advertising agency, obtained exclusive advertising rights on NTV.

It commented favorably on President Boris Yeltsin's re-election campaign in 1996.[citation needed]

By 1999 NTV had achieved an audience of 102 million, covering about 70% of Russia's territory, and was available in other former Soviet republics.

During parliamentary elections in 1999 and presidential elections in 2000, NTV was critical of the Second Chechen War, Vladimir Putin and the political party Unity backed by him. In the puppet show Kukly ('Puppets') in the beginning of February 2000, the puppet of Putin acted as Little Zaches in a story based on E.T.A. Hoffmann's Little Zaches Called Cinnabar, in which blindness causes villagers to mistake an evil gnome for a beautiful youth. This provoked a fierce reaction from Putin's supporters. On 8 February the newspaper Sankt-Peterburgskie Vedomosti published a letter signed by the Rector of St. Petersburg State University Lyudmila Verbitskaya, the Dean of its Law Department Nikolay Kropachyov and some of Putin's other presidential campaign assistants that urged the prosecution of the authors of the show for what they considered a criminal offence.[citation needed]

On 24 March 2000, two days before the presidential elections, NTV featured the Ryazan apartment bombing of fall 1999 in the talk show Independent Investigation. The interviews of the residents of the Ryazan apartment building, along with FSB public relations director Alexander Zdanovich and Ryazan branch head Alexander Sergeyev was filmed a few days earlier. On 26 March, Boris Nemtsov voiced his concern over the possible shut-down of NTV for airing the talk.

Seven months later, NTV general manager Igor Malashenko said at the JFK School of Government that the Information Minister Mikhail Lesin had warned him on several occasions. Malashenko's recollection of Lesin's warning was that by airing the talk show NTV had "crossed a line" and that the NTV managers were "outlaws" in the eyes of the Kremlin.

According to Alexander Goldfarb, Malashenko told him that Valentin Yumashev had brought a warning from the Kremlin, one day before the airing of the show, promising in no uncertain terms that the NTV managers "should consider themselves finished" if they went ahead with the broadcast.

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