In statistics, naive (sometimes simple or idiot's) Bayes classifiers are a family of "probabilistic classifiers" which assumes that the features are conditionally independent, given the target class. In other words, a naive Bayes model assumes the information about the class provided by each variable is unrelated to the information from the others, with no information shared between the predictors. The highly unrealistic nature of this assumption, called the naive independence assumption, is what gives the classifier its name. These classifiers are some of the simplest Bayesian network models.

Naive Bayes classifiers generally perform worse than more advanced models like logistic regressions, especially at quantifying uncertainty (with naive Bayes models often producing wildly overconfident probabilities). However, they are highly scalable, requiring only one parameter for each feature or predictor in a learning problem. Maximum-likelihood training can be done by evaluating a closed-form expression (simply by counting observations in each group), rather than the expensive iterative approximation algorithms required by most other models.

Despite the use of Bayes' theorem in the classifier's decision rule, naive Bayes is not (necessarily) a Bayesian method, and naive Bayes models can be fit to data using either Bayesian or frequentist methods.

Naive Bayes is a simple technique for constructing classifiers: models that assign class labels to problem instances, represented as vectors of feature values, where the class labels are drawn from some finite set. There is not a single algorithm for training such classifiers, but a family of algorithms based on a common principle: all naive Bayes classifiers assume that the value of a particular feature is independent of the value of any other feature, given the class variable. For example, a fruit may be considered to be an apple if it is red, round, and about 10 cm in diameter. A naive Bayes classifier considers each of these features to contribute independently to the probability that this fruit is an apple, regardless of any possible correlations between the color, roundness, and diameter features.

In many practical applications, parameter estimation for naive Bayes models uses the method of maximum likelihood; in other words, one can work with the naive Bayes model without accepting Bayesian probability or using any Bayesian methods.

Despite their naive design and apparently oversimplified assumptions, naive Bayes classifiers have worked quite well in many complex real-world situations. In 2004, an analysis of the Bayesian classification problem showed that there are sound theoretical reasons for the apparently implausible efficacy of naive Bayes classifiers. Still, a comprehensive comparison with other classification algorithms in 2006 showed that Bayes classification is outperformed by other approaches, such as boosted trees or random forests.

An advantage of naive Bayes is that it only requires a small amount of training data to estimate the parameters necessary for classification.

Abstractly, naive Bayes is a conditional probability model: it assigns probabilities ${\displaystyle p(C_{k}\mid x_{1},\ldots ,x_{n})}$ for each of the K possible outcomes or classes ${\displaystyle C_{k}}$ given a problem instance to be classified, represented by a vector ${\displaystyle \mathbf {x} =(x_{1},\ldots ,x_{n})}$ encoding some n features (independent variables).