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Naoki Yoshida
Naoki Yoshida (吉田 直樹, Yoshida Naoki; born May 1, 1973), also known by the nickname Yoshi-P, is a Japanese video game producer, director and designer working for Square Enix. He is best known for his work on massively multiplayer online role-playing games (MMORPGs), mainly as director and producer of Final Fantasy XIV: A Realm Reborn and its expansions.
Commentators such as Game Informer credit Yoshida with the revival of the original Final Fantasy XIV project, a game which was previously notable for its negative reception after its 2010 release. Yoshida became a part of the Final Fantasy Committee, a group tasked with keeping the franchise's releases and content consistent, in 2014. In 2015, he became an executive officer at Square Enix and the head of Creative Studio III (formerly Creative Business Unit III).
Yoshida decided to work on video games in elementary school. His career choice was influenced by two Nintendo Entertainment System games. Mario Bros. introduced the idea that people could control television content and showed the possibilities of multiplayer design. Dragon Quest III inspired him to become a writer because he became more engrossed by its story than by books or films. He spent his formative years in Hakodate, balancing high school studies with a part-time job running a toy store's game corner.
The Yoshida family had little money; Naoki worked to fund his hobby, which led him to complete as many games as possible, and getting the most out of coins spent on arcades. He has been deeply involved in games since childhood, when he would spend hundreds of hours playing a single title. Tactics Ogre, directed by Yasumi Matsuno, is one of his favorites. It made such an impact that he built his career in order to have the opportunity to work with Matsuno and create a game together.
Yoshida joined the video game industry in 1993. He studied at a school run by Hudson Soft, where teaching came from many senior developers, concurrently with an internship at the studio. He preferred Chunsoft, but the internship allowed him to start at Hudson earlier. Because Yoshida was facing personal difficulties at the time, he chose Hudson to provide his mother with financial peace of mind sooner. He loved the company's games as a child, and wanted to help the company regain its former energy as its influence waned. He was assigned to the creation of PC Engine games at first. His desire to be a scenario writer got him placed to work in the Far East of Eden series. His role kept expanding, eventually working under Oji Hiroi's supervision on the original Far East of Eden III: Namida , which was ultimately moved to the PC-FX. Yoshida was happy through the production with his position writing all the villager dialogue, but the game was cancelled when he was almost done.
An avid fighting game fan, Yoshida indirectly influenced the balance of Street Fighter EX. A business trip to the AOU Show had a pre-release build of that game available to play. He got sixty consecutive victories there, the last three against members of the Arika team developing it. On the released version, the character Yoshida attained all those wins with, Zangief, was drastically weaker than before.
Yoshida participated as a designer in the Bomberman series. He faced a harsh environment: programmers held control over productions, saw designers as useless, would not realize documents if they found them boring and had no patience for people that did not understand or tried to broach their field. Yoshida had to develop his persuasion skills to handle that dynamic; communication in his case was easier than with other designers because he studied coding beforehand. To make the games he wanted to, Yoshida built trust with management and among his colleagues by taking on undesirable projects.
His first experiences playing online games such as Diablo and the Ultima Online beta test, left a huge impression and turned him into an avid fan. Yoshida submitted three proposals to Hudson's internal new project contests: a multiplayer first-person shooter, a PlayStation 2 multiplayer Dungeon Explorer revival and a PC space exploration MMORPG. After four and a half years at the company, he left Hudson due to creative differences. Yoshida saw all titles he worked on as fun for all ages, but his superior only thought of them as made for children: "I couldn't work in a company that'd allow a person like this to be a manager. As soon as he told me that, I answered that I quit".
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Naoki Yoshida
Naoki Yoshida (吉田 直樹, Yoshida Naoki; born May 1, 1973), also known by the nickname Yoshi-P, is a Japanese video game producer, director and designer working for Square Enix. He is best known for his work on massively multiplayer online role-playing games (MMORPGs), mainly as director and producer of Final Fantasy XIV: A Realm Reborn and its expansions.
Commentators such as Game Informer credit Yoshida with the revival of the original Final Fantasy XIV project, a game which was previously notable for its negative reception after its 2010 release. Yoshida became a part of the Final Fantasy Committee, a group tasked with keeping the franchise's releases and content consistent, in 2014. In 2015, he became an executive officer at Square Enix and the head of Creative Studio III (formerly Creative Business Unit III).
Yoshida decided to work on video games in elementary school. His career choice was influenced by two Nintendo Entertainment System games. Mario Bros. introduced the idea that people could control television content and showed the possibilities of multiplayer design. Dragon Quest III inspired him to become a writer because he became more engrossed by its story than by books or films. He spent his formative years in Hakodate, balancing high school studies with a part-time job running a toy store's game corner.
The Yoshida family had little money; Naoki worked to fund his hobby, which led him to complete as many games as possible, and getting the most out of coins spent on arcades. He has been deeply involved in games since childhood, when he would spend hundreds of hours playing a single title. Tactics Ogre, directed by Yasumi Matsuno, is one of his favorites. It made such an impact that he built his career in order to have the opportunity to work with Matsuno and create a game together.
Yoshida joined the video game industry in 1993. He studied at a school run by Hudson Soft, where teaching came from many senior developers, concurrently with an internship at the studio. He preferred Chunsoft, but the internship allowed him to start at Hudson earlier. Because Yoshida was facing personal difficulties at the time, he chose Hudson to provide his mother with financial peace of mind sooner. He loved the company's games as a child, and wanted to help the company regain its former energy as its influence waned. He was assigned to the creation of PC Engine games at first. His desire to be a scenario writer got him placed to work in the Far East of Eden series. His role kept expanding, eventually working under Oji Hiroi's supervision on the original Far East of Eden III: Namida , which was ultimately moved to the PC-FX. Yoshida was happy through the production with his position writing all the villager dialogue, but the game was cancelled when he was almost done.
An avid fighting game fan, Yoshida indirectly influenced the balance of Street Fighter EX. A business trip to the AOU Show had a pre-release build of that game available to play. He got sixty consecutive victories there, the last three against members of the Arika team developing it. On the released version, the character Yoshida attained all those wins with, Zangief, was drastically weaker than before.
Yoshida participated as a designer in the Bomberman series. He faced a harsh environment: programmers held control over productions, saw designers as useless, would not realize documents if they found them boring and had no patience for people that did not understand or tried to broach their field. Yoshida had to develop his persuasion skills to handle that dynamic; communication in his case was easier than with other designers because he studied coding beforehand. To make the games he wanted to, Yoshida built trust with management and among his colleagues by taking on undesirable projects.
His first experiences playing online games such as Diablo and the Ultima Online beta test, left a huge impression and turned him into an avid fan. Yoshida submitted three proposals to Hudson's internal new project contests: a multiplayer first-person shooter, a PlayStation 2 multiplayer Dungeon Explorer revival and a PC space exploration MMORPG. After four and a half years at the company, he left Hudson due to creative differences. Yoshida saw all titles he worked on as fun for all ages, but his superior only thought of them as made for children: "I couldn't work in a company that'd allow a person like this to be a manager. As soon as he told me that, I answered that I quit".