Eddard "Ned" Stark is a fictional character in the 1996 high fantasy novel A Game of Thrones by George R. R. Martin and Game of Thrones, HBO's adaptation of Martin's A Song of Ice and Fire series. In the storyline, Ned is the lord of Winterfell, an ancient fortress in the North of the fictional continent of Westeros. Though the character is established as the main character in the novel and the first season of the TV adaptation, the plot twist of Ned’s execution near the end of the novel and the end of the first season shocked both readers of the book and viewers of the TV series.

Ned is portrayed by veteran English actor Sean Bean in the first season of Game of Thrones, as a child by Sebastian Croft in the sixth season, and as a young adult by Robert Aramayo in the sixth and seventh seasons. Bean was nominated for a Saturn Award for Best Actor on Television and a Scream Award for Best Fantasy Actor for the role. He and the rest of the cast were nominated for Screen Actors Guild Awards for Outstanding Performance by an Ensemble in a Drama Series in 2011.

In A Game of Thrones (1996), Ned Stark is introduced as the virtuous and honorable patriarch of House Stark of Winterfell, the lord paramount and warden family of the North. He is happily married to Lady Catelyn Tully and is father to five trueborn children Robb, Sansa, Arya, Bran, Rickon and a bastard son Jon Snow, as well as guardian to a ward boy Theon Greyjoy. He is a lifelong friend of King Robert Baratheon, the ruling monarch of the Seven Kingdoms of Westeros, who personally visits Winterfell to invite and persuade Ned to become the new Hand of the King at the beginning of the novel.

As the moral compass of the story, Ned is content to remain far from courtly intrigues and is unwavering in his view of loyalty and honor. His family name, Stark, is a word play that both emphasizes the resilience of his noble family and serves as an indication of his personal resistance to moral compromise. Still, his boundaries are increasingly tested over the course of the novel. Finding himself a key player in the escalating political intrigue of King's Landing, Ned struggles as his own sense of honor draws him into corrupt goings-on at court. As the story progresses, he begins to see the importance of moral and practical compromises to achieve a just end. He is ultimately forced to choose between his family's safety and doing what is right.

Sean Bean said of the character, "He's a good man trying to do his best in the middle of this corruption, he's a fish out of water, he's used to being up north in Winterfell where people are pretty straight and pragmatic, and he comes down to a place where people are playing games and backstabbing... he's a principled man who tries to hold things together. This is a journey that he makes where ultimately his loyalty causes his downfall."

Publishers Weekly noted in 1996 that, despite the honest Ned Stark's intervention in court politics, "no amount of heroism or good intentions can keep the realm under control." From his very first introduction, Ned is portrayed as a noble hero and set up to be the heart of the story. With fifteen chapters devoted to his point of view, more than any other single character in the novel, he is presented as a primary character in the series, and the main storyline of A Game of Thrones, the drama in King's Landing, is told almost entirely from his perspective. In the London Review of Books, John Lanchester writes that everything about Ned is designed to gain audience sympathy, from his strong sense of honor and moral compass to his compassion towards his wife and children. Readers are led to believe that Ned will be the main character of the series, but ultimately he is, from a literary perspective, a classic decoy protagonist. After struggling to keep himself and the kingdom on a moral path for the entire novel, the only option that remains to save his family is to put aside his honor; he does so, but is betrayed anyway. Calling Ned's execution "shocking", The New York Times noted in 2011 that the novel was "famous for dispatching a thoroughly admirable major character with whom readers have been identifying for most of the book". In an interview for Entertainment Weekly, author George R. R. Martin commented on this misdirection:

I knew it almost from the beginning. Not the first day, but very soon. I've said in many interviews that I like my fiction to be unpredictable. I like there to be considerable suspense. I killed Ned in the first book and it shocked a lot of people. I killed Ned because everybody thinks he's the hero and that, sure, he's going to get into trouble, but then he'll somehow get out of it.

David Benioff, executive producer and writer of the HBO adaptation, told Entertainment Weekly that when he read the novel: