Netshoes
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Netshoes

Netshoes is a Brazilian e-commerce sporting goods conglomerate, established in February 2000 by Marcio Kumruian and Hagop Chabab. Netshoes maintains distribution centers in Brazil and manages the official stores of the Corinthians, São Paulo Futebol, Palmeiras, Cruzeiro, Clube de Regatas Vasco da Gama, Coritiba, Cruz Azul, Chivas, Monterrey, River Plate, San Lorenzo and América of México soccer clubs. It is also the official representative of the National Basketball Association (NBA) in Latin America and is responsible for the administration of online shops for the Puma, Havaianas, Globo Esporte, Oakley, Timberland, Topper, Mizuno and UFC trademarks.

The first Netshoes shop was created by ethnic Armenian cousins Marcio Kumruian and Hagop Chabab in February 2000. The store was located across the street from Mackenzie University in São Paulo. In the following years, Netshoes opened affiliates at gyms and shopping malls in São Paulo. In 2002, the company began e-commerce operations and, in 2007, closed its 7 physical locations, migrating its business to online stores. Two years later, in 2009, Netshoes sponsored the Santo André soccer team in the Paulista Soccer Championship.

In the same year, the company launched a 3D scanner system, which was developed by engineers and athletes to make a 3D comparison between the model that interested the customer and the shoes the athlete wears. This system also allows the customer to determine, for example, the appropriate size based upon the model already used.

Two years later, Netshoes launched the mobile site so that its clients can make purchases via tablet and smartphone. And, in 2011, the company became an official partner of the NBA's 5x5 intercollegiate tournament in Brazil, sponsored the Cruzeiro and Santos teams and the Vôlei Futuro women's volleyball team, and began managing two online stores for Puma and the National Basketball Association (NBA) in Brazil.

The company was one of the official sponsors of the Novo Basquete Brasil [New Basketball Brazil] (NBB) championship for the 2011 and 2012 seasons.

Netshoes provided support to the 2º Circuito Infantil de Corridas contra o Câncer [2nd Youth Race against Cancer] in Rio de Janeiro and promoted the Netshoes Skate para Juventude [Skate for Youth] race in São Bernardo do Campo in 2012. In addition to sponsoring the race, Netshoes invited skater Sandro Soares, known as Testinha, to giving skating lessons to the children. That same year, the company partnered with Nike in the retail sale and distribution of products for players for the Bahia, Coritiba and Santos soccer teams.

The company received the Reclame Aqui award for Service Quality in 2012 and for The Best Companies for the Consumer in 2013.

Netshoes sponsored the Big Biker Cup, a Brazilian mountain biking championship in 2012 and 2013.

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