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Nike Blazer
Nike Blazer is a sneaker manufactured by Nike. It was originally released in 1973 as a basketball shoe.
The Beaverton, Oregon-based brand named the design “Blazer” after its regional NBA team, the Portland Trail Blazers. The original shoe was made out of three main components: a leather upper portion, nylon tongue, and a rubber midsole.
The Blazer was originally worn by NBA star George "The Iceman" Gervin. Gervin was the first athlete to receive an exclusive shoe from Nike. The Beaverton, Oregon-based brand named the design “Blazer” after its regional NBA team, the Portland Trail Blazers. The original shoe was made out of three main components: a leather upper portion, nylon tongue, and a rubber midsole.
Other sneaker manufacturers were developing their own basketball sneakers and basketball stars to market them. Competing collaborations included Julius Erving with Converse and Walt Frazier with Puma. Nike, then known as Blue Ribbon Sports, rebranded in 1971. The company was smaller and was competing with larger industry players via technology that was cutting-edge for basketball shoes at the time. The Nike Blazer is still available in low-top and mid-top.
Although the Nike Blazer was created for basketball, it has become a part of the Nike Skateboarding (SB) sub-brand and is marketed towards the skateboarding community.
In 2005, skateboarder Lance Mountain released the Nike Blazer SB, which was a design with new features such as a padded collar and insoles where Nike implemented their Zoom Air technology to accommodate skaters. The first Nike Blazer SB had a dark look with an all-black suede upper and a black midsole that was made thicker than in the original basketball shoe; the swoosh and laces were a baroque brown.
The Nike Blazer has remained relevant in sneaker culture. This could be directly attributed to the numerous collaborations Nike has done with other clothing brands to create new Blazer colorways.
In 2002, Nike and Stüssy teamed up to release two Blazer colorways. One came in navy blue with a pink Nike swoosh, while the other was wolf grey with an emerald green swoosh.
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Nike Blazer
Nike Blazer is a sneaker manufactured by Nike. It was originally released in 1973 as a basketball shoe.
The Beaverton, Oregon-based brand named the design “Blazer” after its regional NBA team, the Portland Trail Blazers. The original shoe was made out of three main components: a leather upper portion, nylon tongue, and a rubber midsole.
The Blazer was originally worn by NBA star George "The Iceman" Gervin. Gervin was the first athlete to receive an exclusive shoe from Nike. The Beaverton, Oregon-based brand named the design “Blazer” after its regional NBA team, the Portland Trail Blazers. The original shoe was made out of three main components: a leather upper portion, nylon tongue, and a rubber midsole.
Other sneaker manufacturers were developing their own basketball sneakers and basketball stars to market them. Competing collaborations included Julius Erving with Converse and Walt Frazier with Puma. Nike, then known as Blue Ribbon Sports, rebranded in 1971. The company was smaller and was competing with larger industry players via technology that was cutting-edge for basketball shoes at the time. The Nike Blazer is still available in low-top and mid-top.
Although the Nike Blazer was created for basketball, it has become a part of the Nike Skateboarding (SB) sub-brand and is marketed towards the skateboarding community.
In 2005, skateboarder Lance Mountain released the Nike Blazer SB, which was a design with new features such as a padded collar and insoles where Nike implemented their Zoom Air technology to accommodate skaters. The first Nike Blazer SB had a dark look with an all-black suede upper and a black midsole that was made thicker than in the original basketball shoe; the swoosh and laces were a baroque brown.
The Nike Blazer has remained relevant in sneaker culture. This could be directly attributed to the numerous collaborations Nike has done with other clothing brands to create new Blazer colorways.
In 2002, Nike and Stüssy teamed up to release two Blazer colorways. One came in navy blue with a pink Nike swoosh, while the other was wolf grey with an emerald green swoosh.