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Niu Technologies
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is an electric scooter company headquartered in Beijing, China. Yan Li has been its CEO and COO since December 2017.
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is a publicly traded Chinese company that designs, manufactures and sells smart electric two-wheeled vehicles including scooters, mopeds, electric bicycles, kick-scooters, electric motorcycles and ATVs. Niu vehicles include digital displays, Bluetooth connectivity, and mobile apps that let users track their rides, map their routes and monitor battery life.
As of December 31, 2024, NIU had 57 distributors across 53 countries, alongside sales through its own online store and third-party e-commerce platforms. In China, the company worked with 499 city partners and 3,735 franchised stores. For its micro-mobility products, NIU developed offline retail channels through partners such as Best Buy in the United States and MediaMarkt in Europe, giving it a presence in over 1,000 physical locations in those regions by the end of 2024.
The company was founded in 2014 by Baidu's former chief technology officer, Li Yinan, and Token Yilin Hu. The first Niu scooters were crowdfunded. It differentiated itself by using lithium-ion batteries as opposed to the cheaper lead-acid alternatives widely used in Chinese e-scooters at the time.
In 2015, the company launched its first electric scooters through a crowdfunding campaign, which became China’s most successful campaign and one of the top ten globally, raising over USD 11 million in 15 days.
In 2017, NIU introduced the UQi-Series.
In 2018, NIU listed on the NASDAQ stock exchange under the ticker symbol NIU , and the MQi model received seven internationally recognized design awards, including the Red Dot Award.
In 2019, In 2019, Revel Transit launched in New York City with 1,000 Niu electric scooters, later expanding to Washington DC, Austin and Miami. That same year NIU launched the NQi GTS, UQi+, MQi GT, and UQi GT models.
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Niu Technologies
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is an electric scooter company headquartered in Beijing, China. Yan Li has been its CEO and COO since December 2017.
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is a publicly traded Chinese company that designs, manufactures and sells smart electric two-wheeled vehicles including scooters, mopeds, electric bicycles, kick-scooters, electric motorcycles and ATVs. Niu vehicles include digital displays, Bluetooth connectivity, and mobile apps that let users track their rides, map their routes and monitor battery life.
As of December 31, 2024, NIU had 57 distributors across 53 countries, alongside sales through its own online store and third-party e-commerce platforms. In China, the company worked with 499 city partners and 3,735 franchised stores. For its micro-mobility products, NIU developed offline retail channels through partners such as Best Buy in the United States and MediaMarkt in Europe, giving it a presence in over 1,000 physical locations in those regions by the end of 2024.
The company was founded in 2014 by Baidu's former chief technology officer, Li Yinan, and Token Yilin Hu. The first Niu scooters were crowdfunded. It differentiated itself by using lithium-ion batteries as opposed to the cheaper lead-acid alternatives widely used in Chinese e-scooters at the time.
In 2015, the company launched its first electric scooters through a crowdfunding campaign, which became China’s most successful campaign and one of the top ten globally, raising over USD 11 million in 15 days.
In 2017, NIU introduced the UQi-Series.
In 2018, NIU listed on the NASDAQ stock exchange under the ticker symbol NIU , and the MQi model received seven internationally recognized design awards, including the Red Dot Award.
In 2019, In 2019, Revel Transit launched in New York City with 1,000 Niu electric scooters, later expanding to Washington DC, Austin and Miami. That same year NIU launched the NQi GTS, UQi+, MQi GT, and UQi GT models.