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Noel Lee (executive)

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Noel Lee (executive)

Noel Lee (born December 25, 1948) is an American engineer, inventor, and businessman. He is the founder and CEO of Monster Inc.

Lee graduated from California Polytechnic State University with a bachelor's degree in mechanical engineering and subsequently did work in laser fusion for the Lawrence Livermore National Laboratory. He quit his engineering job in 1974 to play drums for a country rock band. After the band separated, he founded Monster Cable Products in 1979, based on loudspeaker cables he invented and manufactured in his garage.

Lee's audio cables met corporate resistance at first, because most audio cabling at the time was zip cord provided by audio vendors for free. Sales improved as retailers witnessed audio demonstrations and saw that his Monster-branded cables offered better profit margins than other electronics products. Lee is credited with building the Monster business and shaping today's audio components market.

Noel Lee was born in San Francisco, California on December 25, 1948 to Chein-San and Sarah Lee. His parents named him "Noel" because he was born on Christmas Day. His father worked for the Republic of China's Central News Agency and Lee had four sisters. Lee's parents moved to San Francisco around the same time the Communist party took power.

Lee took an interest in music as a child; he described himself as having a more diverse taste in music than other kids his age. Lee's senior project was an effort to improve the quality of audio from electronics. According to Lee, his high school experiences were "rough" due to the level of discrimination against Asian-Americans at the time. Lee attended San Francisco City College, then California Polytechnic State University, where he earned a degree in mechanical engineering in 1971.

Noel Lee's first job out of college was as a laser fusion design engineer at a government-run nuclear research center called the Lawrence Livermore National Laboratory. On nights and weekends he played drums for an Asian country rock cover band called Asian Wood and worked on his home audio equipment.

In 1974, Asian Wood was given an opportunity to go on a world tour. Lee quit his job as an engineer in order to be the band's drummer. Asian Wood's members moved to Hawaii to start their tour, but it was cancelled two weeks later. The promoter wanted a straight rock band without country influences. This left Lee and his family stranded in Hawaii until they could earn money for travel back home. The band reinvented itself, covering Top 40 popular songs in order to attract work. Asian Wood took on other gigs around Hawaii for 18 months before breaking up. Lee continued doing solo gigs for six months after that, before returning to the Bay Area for an engineering job with Lawrence Berkeley National Laboratory. He also worked as an independent salesperson for several small speaker companies in San Francisco.

Noel Lee is credited with turning the audio cable market into a "profitable cottage industry" and with changing the consumer mindset to see audio cables as a way to improve sound quality. He was awarded the Plus X Lifetime Achievement Award for his role in shaping a market and was named Northern California Entrepreneur of the Year by Ernst & Young. The company he founded became a household name and market-share leader. Monster does not disclose its financials, but industry analysts estimate the company is "hugely profitable." Lee calls himself the "Head Monster" and calls the company culture the "Monster Attitude." The company, while still best known for audio wiring, now carries 6,000 different products, such as headphones and home theater components. Its products are sold in more than 15,000 stores and it owns over 375 patents. Monster became one of the largest employers in the Bay Area.

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