The noindex value of an HTML robots meta tag requests that automated Internet bots avoid indexing a web page. It is also a value of the HTTP response header X-Robots-Tag. Reasons why one might want to use this meta tag include advising robots not to index a very large database, web pages that are very transitory, web pages that are under development, web pages that one wishes to keep slightly more private, or the printer and mobile-friendly versions of pages. Since the burden of honoring a website's noindex tag lies with the author of the search robot, sometimes these tags are ignored. Also the interpretation of the noindex tag is sometimes slightly different from one search engine company to the next.

Possible values for the meta tag content are: "none", "all", "index", "noindex", "nofollow", and "follow". A combination of the values is also possible, for example:

The noindex directive can be restricted only to certain bots by specifying a different "name" value in the meta tag. For example, to specifically block Google's bot, specify:

Or, to block Bing's bot, specify:

Or, to block Baidu's bot, specify:

A robots.txt file can be used to block crawling.

It is also possible to exclude part of a Web page, for example navigation text, from being indexed rather than the whole page. There are various techniques for doing this; it is possible to use several in combination. Google's main indexing spider, Googlebot, is not known to recognize any of these techniques.

The Russian search engine Yandex introduced a new <noindex> tag which prevents indexing of the content between the tags. To allow the source code to validate, <!--noindex--> alternatively can be used: