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Norman Petty

Norman Petty (May 25, 1927 – August 15, 1984) was an American musician, record producer, publisher, and radio station owner. He is considered to be one of the founding fathers of early rock & roll. With Vi Ann Petty—his wife and vocalist—he founded the Norman Petty Trio.

Petty was born in the small town of Clovis, New Mexico. He began playing piano at a young age. While in high school, he regularly performed on a 15-minute show on a local radio station. After his graduation in 1945, he was drafted into the United States Air Force. When he returned, he married his high-school sweetheart Violet Ann Brady on June 20, 1948. The couple lived briefly in Dallas, Texas, where Petty worked as a part-time engineer at Jim Beck Studio. Eventually, they moved back to their hometown of Clovis.

Petty and his wife, Vi, founded the Norman Petty Trio, with guitarist Jack Vaughn. Due to the local success of their independent debut release of "Mood Indigo", they landed a recording contract with RCA Records and sold half a million copies of the recording, and were voted Most Promising Instrumental Group of 1954 by Cashbox magazine. In 1957, their song "Almost Paradise" hit number 18, and Petty won his first BMI writers' award. The song had various cover versions released, with Roger Williams' version selling the best.

Despite the success of his own records, Petty began construction of his Clovis recording studio in late 1954. The new studio was state of the art, estimated to have cost around $100,000 (US$1,170,880 in 2024 dollars). "Throughout his life, Petty remained a member of the Central Baptist Church in Clovis, a religious man who advised all of his acts to carry a [B]ible with them on tour and forbade alcohol and cigarettes (and even swearing) within the studio complex."

With the success of "Almost Paradise", the structure was completed in mid-1957. In his original 7th Street studio, aside from songs for his own musical group, he also produced singles (several which were hits) for West Texas musicians Roy Orbison, Buddy Knox, Waylon Jennings, Charlie "Sugartime" Phillips, Sonny West, Carolyn Hester, Johnny "Peanuts" Wilson, and Billy Walker. Sizeable hits such as "Sugar Shack", "Bottle of Wine" by Jimmy Gilmer and the Fireballs, and "Wheels" by the String-A-Longs were recorded at Petty's studio in the 1960s.

Due to the success with instrumental groups, Petty was a reputable producer for bands of that genre and his Clovis Studio was one of the top "go-to" studios for the guitar instrumental (surf) sound in the early 1960s. Notable musicians who visited during the 1960s were The Champs (featuring members Seals & Crofts and Glen Campbell), JD Souther (& The Cinders), Johnny Duncan, and Eddie Reeves.

Petty produced a number of Canadian recording artists, including Wes Dakus and the Rebels, Barry Allen, Gainsborough Gallery, and the Happy Feeling, all of whom had chart success in their homeland. Norman also produced sessions in England for artists such as Brian Poole & The Tremeloes and Buddy Britten, and in Belgium for Roman Reed, Merino Costa, and The Pebbles, among others. Throughout the 1950s and 1960s, recordings produced by Petty, in various musical styles, were issued by virtually every major record label in the United States and Canada, with numerous regional successes.

Petty produced the majority of Buddy Holly's studio recordings from 1956 through 1958 at his Clovis studio, with the remainder being recorded at Bell Sound Studios in New York. According to Petty, he took an "immediate liking to Buddy from the very first moment" they met, although in an earlier interview with journalist Norman Mark, he had delivered a possibly more pragmatic response:

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