Novi Vinodolski (pronounced [nɔ̂v̞iː v̞ǐnɔdɔːlskiː], often also called Novi or Novi del Vinodol o Novi in Valdivino in Italian) is a town on the Adriatic Sea coast in Croatia, located south of Crikvenica, Selce and Bribir and north of Senj. The population of Novi is 3,988, with a total of 5,131 people in the city administered area. The city area became a Frankopan property in the 13th century, marking the period to which the most valuable heritage is dated, including the Law codex of Vinodol. City hinterland is dominated by the Vinodol Valley, used for agriculture and winemaking. The city's economy is dominated by tourism, as Novi Vinodolski is well known tourist centre situated in an area largely unaffected by other types of industry and it offers a wide variety of tourist amenities. The Vinodol Valley is also the site of a hydroelectric power plant utilizing water collected in Gorski Kotar reservoirs. Transport links of the city are substantially dependent on the nearby city of Rijeka.

The area of Novi Vinodolski is inhabited since prehistory, as witnessed by an archaeological site at Osap hill and Roman artifacts and remains such as the Lopsica fortress, found in the city itself and its vicinity. Settlement variously called Novi Grad or Novigrad (lit. New City) was built in the 13th century by the House of Frankopan who acquired the area as their possession at the time. Contemporary development of the region is witnessed by Vinodol Statute of 1288 and significant Glagolitic works of the era. Until the 17th century the city was ruled by the Principality of Krk or as a Frankopan estate. In the 16th century, Novi Vinodolski became a part of Habsburg Empire and it shares political fate of the Kingdom of Croatia and its successor states since then.

The city of Novi Vinodolski is the hometown of writers Ivan and Matija Mažuranić. Ivan Mažuranić was also the first Croatian ban born as a commoner. The soul of Novi Vinodolski consists of historical remains and cultural heritage, namely remains of a Paulist monastery, Frankopan fortress and castle, a cathedral, Trinity church and Saint Marinus church located on a small eponymous island, house of the Mažuranić brothers, a library built in 1845, Homeland museum and gallery, old city core, as well as preserved authentic and indigenous folk lore of the city.

The last two days of November 2008, the maximum wave height as recorded at nearby Bakar reached a record. Little rain fell, but the city was flooded anyway thanks to a strong sirocco wind. Firefighters had to pump water from basements and the HEP had to repair broken power lines. Some of the Novi's beaches lost all their sand during the storm.

On 16 September 2017, the Dubračina [hr] and Suha Ričina Novljanska streams overflowed, flooding Selce, Crikvenica and Novi Vinodolski. This was after 183 millimetres (7.2 in) of rain fell by 6:00.

The city of Novi Vinodolski is situated in the northern Croatian Littoral, at Vinodol Riviera of the Adriatic Sea, south of Crikvenica, Selce and Bribir and north of Senj. The population of Novi is 4,005, with a total of 5,113 people in the city administered are. Appearance of Novi Vinodolski is characterized by coastal Mediterranean architecture of white façade houses with red rooftops in the old city's core extending from the coastline up to a church and a tower located on a hill dominating city skyline as if protecting the stone structures uphill. Due to this specific panorama, Novi Vinodolski has been recognized as a tourist city in the past and present. Because of evergreen and deciduous forests and mild Mediterranean climate, as well as clean seawater and air, the city is considered to be a leader in tourist industry of the region, second only to Opatija. City hinterland comprises Vinodol Valley (Vallis vinearia) spanning between Bakarac and Novi Vinodolski.

The city boundaries encompass the following settlements (as of 2021):

In 1895, the obćina of Novi (court at Novi), with an area of 64 square kilometres (25 sq mi), belonged to the kotar of Novi (Novi court but Selce electoral district) in the Modruš-Rieka županija (Ogulin court and financial board). There were 734 houses, with a population of 3267. Its 6 villages and 2 hamlets were encompassed for taxation purposes by a single porezna obćina, under the Bakar office. In the 626 square kilometres (242 sq mi) Novi kotar, there were a total of 4969 houses, with a population of 26,684. Its 132 villages and 91 hamlets were divided into 12 porezne obćine. The kotar had two statistical markets: one in Novi and one in Crikvenica. Novi kotar was divided into 8 općine. Besides itself: Bribir, Crikvenica, Drežnica, Drivenik, Grižane Belgrad, Krmpote and Selce.