Now 70s
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Now 70s

Now 70s (formerly Channel U, Channel AKA, Massive R&B and Total Country) is a British free-to-air music television channel, owned by All Around the World Productions, available through Sky UK, Freeview and Virgin Media within the UK and through Local Now within the US. It focuses on music from the 1970s, being the third decade-oriented channel in the Now portfolio, along with Now 80s and Now 90s & 00s.

Channel U was a British digital satellite TV music channel that focused on the British grime scene which ran from February 2003 to June 2018. It was a significant outlet not only for established artists, but also for those who are just starting out, helping the breakthrough for acts such as Tinchy Stryder, Tinie Tempah, Dizzee Rascal, Chip, Wretch 32, Devlin, Giggs, Skepta and N-Dubz. Its material "includes crude productions shot with handheld digital video cameras," and helps new musicians attract attention and build a fan base. According to its website, "the aim of the channel was to highlight to the public, the raw and unsigned talent we have in the UK, and give them a platform from which they could perform".

The parent company of Fizz TV and Channel U went into voluntary liquidation at the beginning of February, 2009, before being purchased by Mushroom TV. When purchasing the two channels, Mushroom TV agreed that Channel U and Fizz TV should be rebranded. The two channels were rebranded as Channel AKA and Starz TV on 16 March 2009.

On 22 June 2012, Mushroom TV entered liquidation. Ofcom's television broadcast licensing update for May 2012, indicates that Channel AKA was sold to All Around the World Productions, who at the time owned Clubland TV and Massive R&B (now Now 90s) and had also acquired Greatest Hits TV under UltimateHits Limited. On 29 November 2012, the channel launched on Freesat but was removed on 15 April 2013. The channel returned to Freesat on 1 October 2015 alongside its sister channels Chilled TV, Clubland TV and Now Music, before being removed again on 12 May 2017.

Channel AKA and its predecessor Channel U have since been remembered for introducing the music careers of artists such as Dizzee Rascal, Kano, Wiley and Lethal Bizzle.

On 1 June 2018, Channel AKA's slot was replaced with Massive R&B. (the second time an All Around the World owned network has used the name), now focusing on celebrating classic hip-hop & R&B from the 1990s and 2000s, and current urban music - from US rap to UK grime.

On 1 November 2018, five months after Massive R&B relaunched, it was rebranded as a country music channel called Total Country, celebrating country music, old and new, from Dolly Parton and Garth Brooks to Carrie Underwood, Ward Thomas and The Shires.

The channel launched on Virgin Media on 8 March 2019, along with sister channel Now 90s. It was previously available via the red button on Clubland TV on the platform along with Now 80s and Now 90s until it was removed on 1 March 2018.

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