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CBS Olympic broadcasts

The CBS television network aired the first live telecast of the Olympic Games on American television, the 1960 Winter Olympics. The network has since aired the 1960 Summer Olympics; and the Winter Games in 1992, 1994, and 1998.

The first live telecast of the Olympics on American television was from the 1960 Winter Olympics in Squaw Valley, California (now Olympic Valley). CBS paid $50,000 to obtain the broadcast rights. Walter Cronkite hosted the telecasts, anchoring on-site from Squaw Valley. With Squaw Valley connected to the network lines, some events were broadcast live while the remainder of CBS's coverage was of events shown on the same day they took place. During the games, officials asked Tony Verna, one of the members of the production staff, if it could use its videotape equipment to determine whether or not a slalom skier missed a gate. Verna then returned to CBS headquarters in New York City and developed the first instant replay system, which debuted at the Army–Navy football game in 1963. CBS did not broadcast another Winter Olympics after Squaw Valley until 1992.

Later that year, CBS aired the 1960 Summer Olympics from Rome, the only time that CBS has ever televised a Summer Games event. CBS carried about 20 hours of coverage of such events as track and field and swimming. Because communications satellites, which would have provided direct transmissions between the United States and Italy, were not yet available, production staff members fed footage from Rome to London, re-recorded it on tape there, and then the tapes were flown to CBS headquarters in New York (or a mobile unit parked at Idelwild Airport in New York, to lessen the time that transporting videotapes into the city would take) for later telecast.

Despite this, at least some of the events, especially those held in the morning and early-afternoon (local time in Rome), actually aired in the United States the same day they took place (often during a half-hour late-night show that aired from 11:15 to 11:45 p.m. Eastern Time). Jim McKay, then a relatively unknown radio and television personality, was the host, anchoring not from Rome, but from the CBS studios in New York City.

Although CBS bid on the rights to several Olympics in the 1970s and 1980s, CBS was outbid by rivals NBC and ABC. When the 1990s approached, CBS won the rights to three consecutive Winter Games: 1992, 1994 and 1998.

On May 24, 1988, CBS won the broadcasting rights to the 1992 Winter Olympics from Albertville, France after bidding around $243 million. On August 23, 1989, CBS also won the rights to broadcast the 1994 Winter Olympics from Lillehammer, Norway after bidding $300 million. Finally, on January 18, 1994, won the rights to broadcast the 1998 Winter Olympics from Nagano, Japan, after paying approximately $375 million.

CBS provided the live coverage of the 1992 Winter Games in Albertville, France on weekend mornings and afternoons (and on the last Friday morning (Eastern Time) of the Games to show live the men's ice hockey semifinal between the United States and Unified Team, but most of the events (and all of the prime time coverage) were broadcast by CBS on tape delay, owing to the time difference between the United States and Europe. A similar format was used in 1994 when the Winter Games were rescheduled to occur midway between Summer Olympics rather than in the same year.

The 1994 Winter Games in Lillehammer, Norway saw the highest nighttime ratings in the history of American Olympic telecasts, as a result of the scandal in which associates of figure skater Tonya Harding attacked Nancy Kerrigan and the media frenzy that followed. The short program in women's figure skating, which aired on February 23 is, as of 2008, the sixth-highest rated prime time television program in American history. It had a rating of 48.5 and a share of 64 (meaning 48.5% of all television sets in the U.S. and 64% of all television sets turned on were tuned in to CBS). The long program two days later had a rating of 44.1 and another 64 share; it ranks 32nd. Both the short and long programs aired on tape delay during prime time, roughly six hours after the events occurred.

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