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On (company)
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On (company)
On Holding AG is a Swiss athletic shoe and performance sportswear company that designs and markets sports clothing and running shoes.
In 2019, the company held 40% of the running shoe market in Switzerland and 10% in Germany. As of 2020[update], On products were sold in 6,000 retailers in 55 countries; the United States was its biggest single market, where it accounted for 6.6% of the performance running shoe category in the United States. Globally, On is estimated to have 2% of the athletic footwear market.
From January 2021 to March 2025, Marc Maurer and Martin Hoffmann jointly held the position of Co-Chief Executive Officers (Co-CEOs). Effective April 2025, Martin Hoffmann has assumed the sole CEO role following the departure of Marc Maurer. Martin Hoffmann held the role of Chief Financial Officer since joining the company in 2013. The company's founders remain actively involved: David Allemann and Caspar Coppetti serve as Executive Co-Chairmen. Olivier Bernhard focuses on product and innovation. In 2024, On reported sales of CHF 2.32 billion, marking a 29.4% increase compared to the previous year. The company's profit rose by 204.5% to CHF 242.3 million during the same period.
On was first incorporated as a sporting goods company in 2010. The company was founded by former Swiss Ironman champion Olivier Bernhard with David Allemann and Caspar Coppetti. In 2012, On released the Cloudracer, a performance shoe favoured by Swiss professional triathlete Nicola Spirig. The company claims a proprietary cushioning technology called CloudTec in its shoes.
CloudTec began with Bernhard experimenting with a garden hose, exploring how that shape could offer a brand new type of cushioning. Bernhard, who was a Nike athlete at the time, presented his prototype to Nike but had it rejected. The "clouds" underneath all On shoes are described by the manufacturer as offering cushioning as the foot lands on the floor, before locking together to create a solid foundation for pushing off on the next step.
Within 2 years after its initial public offering (IPO), On had doubled its revenue to nearly $2 billion.
The Cloudboom Strike LS is a performance running shoe launched for the 2024 Olympic Games. It uses an upper construction method in which a single, continuous filament of synthetic material is robotically deposited to create a lightweight and form-fitting upper. Weighing only 6 ounces (5.5 ozt; 170 g; 2,600 gr), the shoe is comparable in weight to the Nike ZoomX Streakfly.
This upper construction reduces the shoe's required components from 150-200 to seven. The shoe is also promoted for its reduced environmental impact through minimized waste and potential for on-demand manufacturing.
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On (company)
On Holding AG is a Swiss athletic shoe and performance sportswear company that designs and markets sports clothing and running shoes.
In 2019, the company held 40% of the running shoe market in Switzerland and 10% in Germany. As of 2020[update], On products were sold in 6,000 retailers in 55 countries; the United States was its biggest single market, where it accounted for 6.6% of the performance running shoe category in the United States. Globally, On is estimated to have 2% of the athletic footwear market.
From January 2021 to March 2025, Marc Maurer and Martin Hoffmann jointly held the position of Co-Chief Executive Officers (Co-CEOs). Effective April 2025, Martin Hoffmann has assumed the sole CEO role following the departure of Marc Maurer. Martin Hoffmann held the role of Chief Financial Officer since joining the company in 2013. The company's founders remain actively involved: David Allemann and Caspar Coppetti serve as Executive Co-Chairmen. Olivier Bernhard focuses on product and innovation. In 2024, On reported sales of CHF 2.32 billion, marking a 29.4% increase compared to the previous year. The company's profit rose by 204.5% to CHF 242.3 million during the same period.
On was first incorporated as a sporting goods company in 2010. The company was founded by former Swiss Ironman champion Olivier Bernhard with David Allemann and Caspar Coppetti. In 2012, On released the Cloudracer, a performance shoe favoured by Swiss professional triathlete Nicola Spirig. The company claims a proprietary cushioning technology called CloudTec in its shoes.
CloudTec began with Bernhard experimenting with a garden hose, exploring how that shape could offer a brand new type of cushioning. Bernhard, who was a Nike athlete at the time, presented his prototype to Nike but had it rejected. The "clouds" underneath all On shoes are described by the manufacturer as offering cushioning as the foot lands on the floor, before locking together to create a solid foundation for pushing off on the next step.
Within 2 years after its initial public offering (IPO), On had doubled its revenue to nearly $2 billion.
The Cloudboom Strike LS is a performance running shoe launched for the 2024 Olympic Games. It uses an upper construction method in which a single, continuous filament of synthetic material is robotically deposited to create a lightweight and form-fitting upper. Weighing only 6 ounces (5.5 ozt; 170 g; 2,600 gr), the shoe is comparable in weight to the Nike ZoomX Streakfly.
This upper construction reduces the shoe's required components from 150-200 to seven. The shoe is also promoted for its reduced environmental impact through minimized waste and potential for on-demand manufacturing.
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