Online dating

Online dating, also known as internet dating, virtual dating, or mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the internet. An online dating service is a company that promotes and provides specific mechanisms for the practice of online dating, generally in the form of dedicated websites or software applications accessible on personal computers or mobile devices connected to the internet. A wide variety of unmoderated matchmaking services, most of which are profile-based with various communication functionalities, is offered by such companies.

Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance. Most services also encourage members to add photos or videos to their profile. Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact. Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VoIP), and message boards. Members can constrain their interactions to the online space, or they can arrange a date to meet in person.

A great diversity of online dating services currently exist. Some have a broad membership base of diverse users looking for many different types of relationships. Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type. Online dating services also differ widely in their revenue streams. Some sites are completely free and depend on advertising for revenue. Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services. Still others rely solely on paid membership subscriptions.

A 2005 study found that online daters may have more liberal social attitudes compared to the general population in the United States.

A 2009 study found that African Americans were the least desired demographic in online dating; and were the least interested in forming interracial relationships with non-Black Americans.

In 2008, a study investigated racial preferences using a sample of 6,070 profiles on Yahoo! Personals. Just 29% of white men excluded women of color, compared to the 64% of white women who excluded men of color. Follow-up studies conducted by these authors in 2009 and 2011 found similar patterns: white women were less open to interracial relationships than white men.

In 2018, a study analyzed the activity of approximately 200,000 users of an online dating app in the United States. The authors found that White men and Asian women were the most desired.

In 2021, a comprehensive analysis of online dating trends in the United States suggested that the rise of online dating has exacerbated underlying racial biases in dating. The authors found that White men were preferred by women of color, while men of color generally preferred women of color. White men were accepting of Asian and Hispanic women, yet White women tended to exclude non-White men.