Pam Baricuatro
Pam Baricuatro
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Pam Baricuatro

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Pam Baricuatro

Pamela "Pam" Silagan Baricuatro (born November 9, 1966) is a Filipino politician and philanthropist who has served as the 28th governor of Cebu since 2025. A member of the Partido Demokratiko Pilipino (PDP), she is the founder of the Visayas-based food bank Simply Share Foundation.

Baricuatro is a graduate of the University of San Carlos. She pursued legal studies at the University of the Visayas before dropping out to work as a flight attendant for Cathay Pacific. She founded the Simply Share Foundation in 2015 and later served as a board executive of the Landbank Resource and Development Corporation during the presidency of Rodrigo Duterte.

In 2025, Baricuatro ran for governor of Cebu under the PDP banner. She positioned herself as an ally of former President Duterte and received endorsements from personalities identified with his camp. Though her campaign had limited political machinery, she defeated incumbent Governor Gwendolyn Garcia in an upset victory. Garcia later contested the results, leading to a contentious transfer of power.

Baricuatro was born on November 9, 1966. She studied at the University of San Carlos in Cebu City, earning a degree in political science. She attended law school at the University of the Visayas but dropped out after her third year when she joined Cathay Pacific as a flight attendant to support her child. Baricuatro also attended formal programs in strategy at the City University of Hong Kong and in public administration at Harvard University.

In 2015, Baricuatro founded the Simply Share Foundation, the first food bank in Visayas. The organization actively participated in relief efforts following the landfall of Typhoon Odette in 2021, which heavily impacted Cebu. Miss Universe Philippines 2021 titleholder Beatrice Gomez, who hailed from Cebu, rallied support for the foundation and other non-governmental organizations through donation drives in response to the typhoon.

Baricuatro's daughter, Elisse Nicole Catalan, succeeded her as director of the Simply Share Foundation.

On April 1, 2025, Baricuatro dismissed allegations that the operations of her foundation were a scam, deeming such claims as "political persecution".

On April 5, 2025, the central office of the Department of Social Welfare and Development (DSWD) launched an investigation into the organization after a Facebook post reported that the foundation received a 1 million donation from the Philippine Navy in February 2022 while lacking the appropriate permits under the DSWD to operate. A subpoena was issued for Baricuatro on April 2 to appear before the National Bureau of Investigation (NBI). While she expressed confidence in facing the bureau, she did not appear before the NBI on April 7, upon legal advice from her lawyer. The DSWD formally filed a criminal complaint against the organization on April 8, citing violations of the Solicitation Permit Law.

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