Peacocks (clothing)
Peacocks (clothing)
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Peacocks (clothing)

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Peacocks (clothing)

Anglo Global Property Limited, trading as Peacocks, is a British clothing retailer, founded in Warrington in 1884.

Originally selling home goods and basic clothing, Peacocks later re-branded as a value fashion store. Richard Kirk, the former owner of the chain, worked hard to transform Peacocks into a major fashion player. The retailer won numerous awards, notably the Best Value Retailer award from Drapers.

In November 2020, its then-owners The Edinburgh Woollen Mill collapsed into administration. In January 2021, The Edinburgh Woollen Mill was rescued, but with the ownership of Peacocks being transferred out of the business in April 2021 to a separate sister company, Green Spark Holdings Limited.

In 1884, Peacocks was established by Albert Peacock in Warrington as a family-run 'penny bazaar' business selling a wide range of goods.

The company relocated to Cardiff in the 1940s, the move having a profound impact on Peacocks' growth, allowing it to expand its presence in Southern England and Wales.

Peacocks expanded further in the early 1990s, and the company was listed on the London Stock Exchange in December 1999.

In October 2005, a £400 million management buyout led by Richard Kirk was negotiated, funded and organized by Echelon Capital and sponsored by Goldman Sachs, as well as hedge funds like Och-Ziff and Perry Capital controlling 55% of the new holding company. On 1 February 2006, the company unlisted from the exchange, and again became privately owned.

In line with the increased demand for value for money fashion, Peacocks began to provide high fashion women's wear, men's wear and children's wear. High street outlets were revamped and placed together, with a steer towards prime locations.

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