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Perishability
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Perishability
Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.
Other key characteristics of services include intangibility, inseparability, fluctuating demand, pricing of services, heterogeneity and variability.
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Perishability
Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.
Other key characteristics of services include intangibility, inseparability, fluctuating demand, pricing of services, heterogeneity and variability.