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Cult of personality

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Cult of personality

A cult of personality, or a cult of the leader, is the result of an effort to create an idealized and heroic image of an admirable leader, often through unquestioning flattery and praise.

Historically, it has been developed through techniques such as the manipulation of the mass media, the dissemination of propaganda, the staging of spectacles, the manipulation of the arts, the instilling of patriotism, and government-organized demonstrations and rallies. A cult of personality is similar to apotheosis (deification), except that it is established through the use of modern social engineering techniques, it is usually established by the state or the party in one-party states and dominant-party states. Cults of personality often accompany the leaders of totalitarian or authoritarian governments. They can also be seen in some monarchies, theocracies, failed democracies, and even in liberal democracies.

Throughout human history, monarchs and other heads of state were frequently treated with enormous reverence and they were also thought to be endowed with super-human qualities. Through the principle of the divine right of kings, notably in medieval Europe, rulers were said to hold office by the will of God or the will of the gods. Ancient Egypt, Imperial Japan, the Inca, the Aztecs, Tibet, Siam (now Thailand), and the Roman Empire are especially noted for their redefinition of monarchs as "god-kings". The Emperor of China also used the title Son of Heaven. Furthermore, the Imperial cult of ancient Rome identified emperors and some members of their families with the divinely sanctioned authority (auctoritas) of the Roman State.

The spread of democratic and secular ideas in Europe and North America in the 18th and 19th centuries made it increasingly difficult for monarchs to preserve this aura, though Napoleon III, and Queen Victoria appreciated its perpetuation in their carte-de-visite portraits which proliferated, circulated and were collected in the 19th century.

The subsequent development of mass media, such as radio, enabled political leaders to project a positive image of themselves onto the masses as never before. It was from these circumstances in the 20th century that the most notorious personality cults arose. Frequently, these cults are a form of political religion.

The advent of the Internet and the World Wide Web in the 21st century has renewed the personality cult phenomenon. Disinformation via social media platforms and the twenty-four hour news cycle have enabled the widespread dissemination and acceptance of deceptive information and propaganda. As a result, personality cults have grown and remained popular in many places, corresponding with a marked rise in authoritarian government across the world.

The term "cult of personality" likely appeared in English around 1800–1850, along with the French and German versions of the term. It initially had no political connotations, but was instead closely related to the Romanticist "cult of genius". The first known political use of the phrase appeared in a letter from Karl Marx to German political worker Wilhelm Blos dated to November 10, 1877:

Neither of us cares a straw of popularity. Let me cite one proof of this: such was my aversion to the personality cult [orig. Personenkultus] that at the time of the International, when plagued by numerous moves ... to accord me public honor, I never allowed one of these to enter the domain of publicity ...

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