Persuasion is the last novel completed by the English author Jane Austen. It was published on 20 December 1817, along with Northanger Abbey, six months after her death, although the title page is dated 1818.

The story concerns Anne Elliot, an Englishwoman of 27 years, whose family moves to Bath to lower their expenses and reduce their debt by renting their estate to an admiral and his wife. The wife's brother, Captain Frederick Wentworth, was engaged to Anne in 1806, but the engagement was broken when Anne was persuaded by her friends and family to end their relationship. Anne and Captain Wentworth, both single and unattached, meet again after a separation lasting almost eight years, setting the scene for a second, well-considered chance at love and marriage for Anne.

The novel was well received in the early 19th century, but its greater fame came later in the century and continued into the 20th and 21st centuries. Much scholarly debate on Austen's work has since been published. Anne Elliot is noteworthy among Austen's heroines for her relative maturity. As Persuasion was Austen's last completed work, it is accepted as her most maturely written novel, showing a refinement of literary conception indicative of a woman approaching 40 years of age. Her use of free indirect speech in narrative was in full evidence by 1816.

Persuasion has been the subject of several adaptations, including four made-for-television adaptations, theatre productions, radio broadcasts, and other literary works.

The story begins seven years after the broken engagement of Anne Elliot to Frederick Wentworth. Having just turned nineteen years old, Anne fell in love and had accepted a proposal of marriage from Wentworth, then a young and as yet undistinguished naval officer. Wentworth was considered clever, confident and ambitious, but his low social status and lack of wealth made Anne's family — her vain father Sir Walter Elliot and her older sister Elizabeth — view him as an unsuitable match for the daughter of a baronet. Lady Russell, a distant relative whom Anne had considered a second mother since the death of her own, also saw the relationship as imprudent for one so young and persuaded Anne to break off the engagement. Sir Walter, Elizabeth, and Lady Russell are the only family members who knew about the short engagement, as Anne's younger sister, Mary, was away at school.

Several years later the Elliot family are in financial trouble on account of Sir Walter's lavish spending. This had been kept in check while Lady Elliot was alive, but Sir Walter and Elizabeth have since spent without thought. Forced into action at last, they are persuaded to let Kellynch Hall, the family estate, and settle in Bath until their finances improve. Sir Walter, Elizabeth, and Elizabeth's new companion, Mrs Clay, look forward to the move. Anne, on the other hand, doubts she will enjoy Bath but cannot go against her family. Mary is now married to Charles Musgrove of Uppercross Hall, the heir to a respected local squire. Anne visits Mary and her family, where she is well-loved. As the Napoleonic Wars are over, Admiral Croft and his wife Sophia (Frederick's sister) become the new tenants of Kellynch Hall. Captain Wentworth, now wealthy from prize ships he captured in the war, visits his sister and meets the Uppercross family, where he crosses paths with Anne.

The Musgroves — including Mary, Charles, and Charles's sisters Henrietta and Louisa — welcome the Crofts and Captain Wentworth, who makes it clear that he is ready to marry. Both the Crofts and the Musgroves enjoy speculating about which sister Wentworth might marry. The Musgroves' cousin, the young clergyman Charles Hayter, who is absent when Wentworth is introduced to their social circle, returns and is rather upset over Henrietta's apparent interest in Wentworth as Hayter has been wooing her. However, when Charles Hayter stops visiting so often, Henrietta realises where her true affections lie, and now it seems that a match between Louisa and Wentworth will soon follow. Anne still loves Wentworth, so each meeting with him requires preparation for her own strong emotions. She overhears a conversation in which Louisa tells Wentworth that Charles Musgrove had first proposed to Anne, who turned him down; so he later married Mary. This news startles Wentworth, and Anne realises that he has not yet forgiven her for letting herself be persuaded to end their engagement years ago.

Anne and the young adults of the Uppercross family accompany Captain Wentworth on a visit to see two of his fellow officers, Captains Harville and Benwick, in the coastal town of Lyme Regis. Captain Benwick is in mourning over the death of his fiancée, Captain Harville's sister Fanny, and he appreciates Anne's sympathy and understanding, helped by their mutual admiration for the Romantic poets. At Lyme, Anne attracts the attention of a young man they later learn is William Elliot, her cousin and a wealthy widower who is heir to Kellynch Hall; he broke ties with his family years earlier and was reported to have spoken disrespectfully of Sir Walter and Elizabeth. On the last morning of the visit, Louisa sustains a serious concussion after willfully insisting on jumping from the Cobb seawall a second time, expecting to be caught again by Wentworth. He tries to dissuade her from such a big jump, but she is determined and jumps a fraction of a second before Wentworth is ready. Anne organises others to summon assistance. Wentworth is impressed with Anne's quick thinking and cool-headedness but feels guilty about his actions concerning Louisa. He now sees that his encouraging her to never allow anyone to persuade her to anything was a serious error, resulting in her injury. This causes him to re-examine his feelings for Anne. Louisa, due to her delicate condition, is forced to recover at the Harvilles' home in Lyme for months. Captain Benwick, who was a guest as well, helps in Louisa's recovery by attending and reading to her.