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Peso Pluma
Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer and rapper recognized for his work in regional Mexican music, particularly corridos tumbados. Kabande began playing guitar in his teens and started writing songs influenced by regional Mexican styles. He achieved moderate recognition with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021). He rose to fame with the singles "Por Las Noches" and the RIAA-certified "El Belicón" (with Raúl Vega). This success was followed by the EP Sembrando (2022) and the controversial "Siempre Pendientes" (with Luis R. Conriquez), which marked his first entry on the Billboard Global 200.
His collaborations with Natanael Cano, including "AMG" (with Gabito Ballesteros) and "PRC", went viral on TikTok and charted on the US Billboard Hot 100. During the week of 29 April 2023, his duet with Eslabón Armado, "Ella Baila Sola", became the first regional Mexican song to reach the top 10 of the Hot 100, peaking at number 4. That same week, Kabande achieved a record-breaking eight simultaneous entries on the chart, the most ever for a Mexican artist. The song was also the fifth most-streamed globally on Spotify in 2023.
His third studio album, Génesis (2023), earned him his first Grammy Award for Best Música Mexicana Album (including Tejano) and became his first album to reach the top 10 on the Billboard 200. His fourth studio album, the double album Éxodo (2024), debuted at number 5 on the same chart, marking two consecutive top 10 albums in the US. Known for his distinctive fusion of Sinaloa-style sierreño corridos with Urbano music; specifically Latin hip hop and reggaeton, Kabande is considered a key figure in the revival of the corrido and is currently Mexico's most-streamed artist of all time.
Hassan Emilio Kabande Laija was born on 15 June 1999, in Zapopan, Jalisco, Mexico to Hassan Kabande and Rubí Laija. The relatives of his mother were residents of Badiraguato, Sinaloa. Both parents were born in Mexico; his father was born in Chiapas and is of Lebanese and Palestinian descent, his ancestors emigrating from Bethlehem in the early 1900s. Growing up in Guadalajara, he began playing the guitar at age 15 by watching videos on YouTube. Kabande started writing songs in a diary, admitting to being ridiculed by peers. Describing his initial approach to songwriting, he explained how writing became his therapy: "That’s where I’d write how I was feeling, then I realized some stuff would rhyme. I kept practicing and became better with time."
After years of writing music together, Kabande worked with his cousin, fellow singer and songwriter, Roberto "Tito" Laija Garcia, also known as Tito Double P, on releasing two live albums, Disco en Vivo on 21 February 2020 and Disco en Vivo, Vol. 2 on 4 July. Published by the independent label El Cartel de los Ángeles, the collections consisted of recordings of his performances around Jalisco. In April 2020, he released his debut studio album, Ah y Qué? featuring twelve songs and collaborations with El Choforo, Lalo Reyes, and Jorge Morales El Jilguero. Kabande published his live recording with Decreto Real of "Relajado Voy" to streaming platforms on 7 October as his first single release. He followed up with the singles "Mil Historias" with Hector Rubio on 13 November and "El Petter" with Decreto Real on 4 December before deciding to work on a new body of work.
Kabande published his second studio album, Efectos Secundarios, on 19 March 2021, preceded by the singles "Con Dinero Baila el Perro" and "Lo Que Me Das", a music video for the latter, as well as songs with previous collaborators El Choforo and Hector Rubio. Focusing on building his sound, Kabande issued the single "Por Las Noches" on 11 June, a slowed-down sierreño track about an unintended breakup. Kabande's "Todo Es Playa", a song about smoking marijuana, was his last single with El Cartel de los Ángeles before he switched labels to Prajin Records under George Prajin. To mark this shift, the singer published the socio-political track "Spiral" on 25 November.
On 4 February 2022, Kabande teamed up with Raul Vega on the single "El Belicón", a corrido anthem on the local narcoculture. Working on-hand with the song's production, Kabande and Vega played the roles of members of a drug cartel for the song's music video directed by Barush, instantly going viral among locals. The track gained momentum after its usage in TikTok and Instagram, with its music video racking 10 million views on YouTube in one month and gaining a lot of playlisting on Spotify. In April, "El Belicón" debuted at number 50 on Billboard Hot Latin Songs, peaking at number 46 two weeks after and becoming Kabande's first entry on the charts.
Kabande released Sembrando, an extended play containing "Signal" with five new songs, on 20 April in celebration of his fans and the recreational holiday. A six-part thematic and fictional story, the singer explained how the EP was recorded simultaneously, with themes "specifically for that day (420)". Upon its release, the EP was credited on solidifying the singer's contribution on the rise of corridos tumbados, a fusion of regional Mexican elements with trap music. He teamed up with Tornillos and Polo Gonzales on the song "Sentosa" for the Latin American esports division of Garena Free Fire. On 3 June, the singer published "30 Tiros", an acoustic corrido about his success story, along with an accompanying music video directed by Barush surrounded by women and luxuries.
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Peso Pluma
Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer and rapper recognized for his work in regional Mexican music, particularly corridos tumbados. Kabande began playing guitar in his teens and started writing songs influenced by regional Mexican styles. He achieved moderate recognition with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021). He rose to fame with the singles "Por Las Noches" and the RIAA-certified "El Belicón" (with Raúl Vega). This success was followed by the EP Sembrando (2022) and the controversial "Siempre Pendientes" (with Luis R. Conriquez), which marked his first entry on the Billboard Global 200.
His collaborations with Natanael Cano, including "AMG" (with Gabito Ballesteros) and "PRC", went viral on TikTok and charted on the US Billboard Hot 100. During the week of 29 April 2023, his duet with Eslabón Armado, "Ella Baila Sola", became the first regional Mexican song to reach the top 10 of the Hot 100, peaking at number 4. That same week, Kabande achieved a record-breaking eight simultaneous entries on the chart, the most ever for a Mexican artist. The song was also the fifth most-streamed globally on Spotify in 2023.
His third studio album, Génesis (2023), earned him his first Grammy Award for Best Música Mexicana Album (including Tejano) and became his first album to reach the top 10 on the Billboard 200. His fourth studio album, the double album Éxodo (2024), debuted at number 5 on the same chart, marking two consecutive top 10 albums in the US. Known for his distinctive fusion of Sinaloa-style sierreño corridos with Urbano music; specifically Latin hip hop and reggaeton, Kabande is considered a key figure in the revival of the corrido and is currently Mexico's most-streamed artist of all time.
Hassan Emilio Kabande Laija was born on 15 June 1999, in Zapopan, Jalisco, Mexico to Hassan Kabande and Rubí Laija. The relatives of his mother were residents of Badiraguato, Sinaloa. Both parents were born in Mexico; his father was born in Chiapas and is of Lebanese and Palestinian descent, his ancestors emigrating from Bethlehem in the early 1900s. Growing up in Guadalajara, he began playing the guitar at age 15 by watching videos on YouTube. Kabande started writing songs in a diary, admitting to being ridiculed by peers. Describing his initial approach to songwriting, he explained how writing became his therapy: "That’s where I’d write how I was feeling, then I realized some stuff would rhyme. I kept practicing and became better with time."
After years of writing music together, Kabande worked with his cousin, fellow singer and songwriter, Roberto "Tito" Laija Garcia, also known as Tito Double P, on releasing two live albums, Disco en Vivo on 21 February 2020 and Disco en Vivo, Vol. 2 on 4 July. Published by the independent label El Cartel de los Ángeles, the collections consisted of recordings of his performances around Jalisco. In April 2020, he released his debut studio album, Ah y Qué? featuring twelve songs and collaborations with El Choforo, Lalo Reyes, and Jorge Morales El Jilguero. Kabande published his live recording with Decreto Real of "Relajado Voy" to streaming platforms on 7 October as his first single release. He followed up with the singles "Mil Historias" with Hector Rubio on 13 November and "El Petter" with Decreto Real on 4 December before deciding to work on a new body of work.
Kabande published his second studio album, Efectos Secundarios, on 19 March 2021, preceded by the singles "Con Dinero Baila el Perro" and "Lo Que Me Das", a music video for the latter, as well as songs with previous collaborators El Choforo and Hector Rubio. Focusing on building his sound, Kabande issued the single "Por Las Noches" on 11 June, a slowed-down sierreño track about an unintended breakup. Kabande's "Todo Es Playa", a song about smoking marijuana, was his last single with El Cartel de los Ángeles before he switched labels to Prajin Records under George Prajin. To mark this shift, the singer published the socio-political track "Spiral" on 25 November.
On 4 February 2022, Kabande teamed up with Raul Vega on the single "El Belicón", a corrido anthem on the local narcoculture. Working on-hand with the song's production, Kabande and Vega played the roles of members of a drug cartel for the song's music video directed by Barush, instantly going viral among locals. The track gained momentum after its usage in TikTok and Instagram, with its music video racking 10 million views on YouTube in one month and gaining a lot of playlisting on Spotify. In April, "El Belicón" debuted at number 50 on Billboard Hot Latin Songs, peaking at number 46 two weeks after and becoming Kabande's first entry on the charts.
Kabande released Sembrando, an extended play containing "Signal" with five new songs, on 20 April in celebration of his fans and the recreational holiday. A six-part thematic and fictional story, the singer explained how the EP was recorded simultaneously, with themes "specifically for that day (420)". Upon its release, the EP was credited on solidifying the singer's contribution on the rise of corridos tumbados, a fusion of regional Mexican elements with trap music. He teamed up with Tornillos and Polo Gonzales on the song "Sentosa" for the Latin American esports division of Garena Free Fire. On 3 June, the singer published "30 Tiros", an acoustic corrido about his success story, along with an accompanying music video directed by Barush surrounded by women and luxuries.