Peter Jones' journey as an entrepreneur led him to build and sell computers. This early success was the basis for building his first real successful company.

Founded Phones International Group, which became a major player in the mobile phone industry. This venture demonstrated his ability to identify and capitalize on emerging market trends.

Faced significant financial challenges when Phones International Group experienced difficulties. Peter Jones was forced to sell his house and cars to avoid bankruptcy.

Became a prominent investor on the BBC television show "Dragon's Den", providing funding and mentorship to aspiring entrepreneurs. This elevated his public profile and solidified his reputation as a successful businessman.

Founded the Peter Jones Enterprise Academy (PJEA) to promote entrepreneurship among young people. This initiative reflects his commitment to supporting and developing the next generation of business leaders.

Invested in a wide range of businesses, including those featured on "Dragon's Den", showcasing his willingness to take risks and support innovative ideas. He has interests in mobile phones, television, media, leisure, retail, publishing and property.