Joined the BBC television show "Dragon's Den" as one of the original investors. This catapulted him into the public eye and established him as a respected business figure in the media.

Hosted the BBC show "Tycoon", where aspiring entrepreneurs competed for investment from Peter Jones himself. This show further showcased his business acumen and mentorship abilities.

Starred in 'Peter Jones Meets...', a series of in-depth interview style programs focusing on key public figures in the business world.

Made guest appearances on other television programs, further solidifying his presence as a media personality and business expert.