Peter Rinearson
Peter Rinearson
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Peter Rinearson

Peter Mark Rinearson (born April 8, 1954, Seattle) is an American journalist, author, entrepreneur and executive. He is a winner of the Pulitzer Prize and a former vice president of Microsoft. Much of his career has focused on enhancing tools for storytelling, from Microsoft Word to web publishing to social media.

Rinearson attended the University of Washington, from which he graduated with a bachelor's degree in communications. During college Rinearson was managing editor of the University of Washington Daily, editor of the Sammamish Valley News (the now-defunct weekly newspaper in Redmond, Washington), and winner of the National Championship of the William Randolph Hearst Journalism Awards program.

Rinearson spent his 20s writing for the Seattle Times, for which he covered politics, Boeing, and Asia. In 1984, Rinearson won the Pulitzer Prize for Feature Writing for a series he wrote on Boeing's development of the 757. Two years after winning the Pulitzer, he left the Times to write books.

The Pulitzer Prize Board announced a new category of "Explanatory Reporting" in November 1984, citing Rinearson's series of explanatory articles that seven months earlier had won the Pulitzer Prize for Feature Writing. The series, "Making It Fly," was a 29,000-word account of the development of the Boeing 757 jetliner. It had been entered in the National Reporting category, but judges moved it to Feature Writing to award it a prize. In the aftermath, the Pulitzer Prize Board said it was creating the new category in part because of the ambiguity about where explanatory accounts such as "Making It Fly" should be recognized.

Rinearson was subsequently a national semifinalist for NASA's Journalist in Space project, cancelled in the wake of the Space Shuttle Challenger tragedy.

From 1995 to 1999, Rinearson assisted Bill Gates in writing a newspaper column carried by the New York Times Syndicate.

In addition to winning the Pulitzer Prize, Rinearson's "Making It Fly" won the ASNE Distinguished Writing Award for business writing, from the American Society of News Editors. Excerpts have been included in several books on journalism, including America's Best Newspaper Writing.

Rinearson was also the recipient of the Lowell Thomas Prize from the American Society of Travel Writers for his consumer affairs journalism regarding air travel (he won first place in the "non-trip reporting" category), the John Hancock Award for Excellence in Business and Financial Journalism, for his coverage of Japan, and the Special Paul Myher Award in the Penney-Missouri Journalism Awards from the University of Missouri School of Journalism (now known as the Missouri Lifestyle Journalism Awards).

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