Robertson started experimenting with duck call designs, driven by his passion for duck hunting and his desire to create a superior call. He initially faced challenges perfecting the design.

Phil Robertson officially founded Duck Commander, focusing on manufacturing and selling his hand-crafted duck calls. The early years were marked by financial struggles and a relentless commitment to his vision.

Duck Commander gradually gained popularity among duck hunters due to the quality and effectiveness of Robertson's calls. The company expanded its product line to include videos, DVDs, and other hunting-related merchandise. His sons began taking on more responsibilities within the company.

As demand increased, Duck Commander transitioned to a more efficient manufacturing process to meet the growing needs of its customer base, while maintaining its commitment to quality. More family members became integrated into the business.

The reality television show "Duck Dynasty" premiered in 2012, catapulting Duck Commander to international fame. The show significantly boosted the company's sales and brand recognition. Even after the show ended, Duck Commander continues to be a successful enterprise.