Cinema of the Philippines

The cinema of the Philippines began with the introduction of the first moving pictures to the country on August 31, 1897, at the Salón de Pertierra in Manila. The following year, local scenes were shot on film for the first time by a Spaniard, Antonio Ramos, using the Lumiere Cinematograph. While most early filmmakers and producers in the country were mostly wealthy enterprising foreigners and expatriates, on September 12, 1919, Dalagang Bukid (Country Maiden), a film based on a popular zarzuela, was the first movie made and shown by Filipino filmmaker José Nepomuceno. Dubbed as the "Father of Philippine Cinema," his work marked the start of cinema as an art form in the Philippines.

Even with the problems currently facing motion pictures around the world, films are still considered one of the popular forms of entertainment among the Filipino people, directly employing some 260,000 Filipinos and generating around ₱2 billion revenues annually. Among its neighbors in Southeast Asia, Philippine cinema remains as the strongest in the Southeast Asian region with the majority of films made in the region came from the Philippines along with the film industries of Thailand and Indonesia.

The Film Development Council of the Philippines established a national film archive in October 2011. Furthermore, their annually held Luna Awards honor the outstanding Filipino films as voted by their own peers. Meanwhile, the Manunuri ng Pelikulang Pilipino hands out the Gawad Urian Awards, which is well known due to its credible choices of winners.

The formative years of Philippine cinema, starting from the 1930s, were a time of discovering the film genre as a new medium of art. Scripts and characterisations in films came from popular theatre and familiar local literature. Nationalistic films were also quite popular, although they were labeled as being too subversive.

The 1940s and the war brought to the Philippine cinema the consciousness of reality. Movie themes consisting primarily of war and heroism had proven to be a huge hit among local audiences.

The 1950s saw the first golden age of Philippine cinema, with the emergence of more artistic and mature films, and significant improvement in cinematic techniques among filmmakers. The studio system produced frenetic activity in the local film industry, as many films were made annually and several local talents started to earn recognition abroad. Award-giving bodies were first instituted during this period. When the decade was drawing to a close, the studio system monopoly came under siege as a result of labor-management conflicts, and by the 1960s, the artistry established in the previous years was already on the decline. This era can be characterized by rampant commercialism, fan movies, soft porn films, action flicks, and western spin-offs.

The 1970s and 1980s were turbulent years for the industry, bringing both positive and negative changes. The films in this period now dealt with more serious topics following the Martial Law era. In addition, action and sex films developed further, introducing more explicit subject matter. These years also brought the arrival of alternative or independent film in the Philippines.

The 1990s saw the emerging popularity of slasher movies, teen-oriented romantic comedies, as well as sexually explicit adult films, although slapstick comedies still draw a large audience. Genres of previous decades had been recycled with almost the same stories, and love teams, which had been popular in the past, have reemerged.