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Picture Frame Seduction

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Picture Frame Seduction

Picture Frame Seduction (PFS) is a hardcore punk band originally from Haverfordwest, Wales, but later jointly based in Cádiz and Málaga in Spain and London and Bristol in the UK. In their formative years in Wales the band was considered too aggressive in their musical style and attitude to book and were continually ignored by established Welsh venues. The band's influences included their peers of the day, Charged GBH and Discharge. With many other bands of the time, such as The Varukers and Chaos UK, they helped develop the hardcore punk scene in the United Kingdom in the early to mid-1980s, recording from 1979 to 1987 on numerous labels.

PFS disbanded in 1987 but reformed in 1999, after being featured on several punk compilation albums in the intervening years.

Their first gig took place at Sir Thomas Picton School, Haverfordwest in 1978 — a chaotic show remembered for the band’s younger members experimenting with alcohol, Keith collapsing, and then-manager Barrie O’Dare stepping in on vocals.

In January 1979, the band changed their name officially to Picture Frame Seduction. Early recordings include contributions to the Demolition Blues compilation (Insane Records, 1982), with airplay by John Peel.

Through the 1980s the band gigged extensively, touring the UK with the UK Subs (1984) and sharing bills with The Exploited, Conflict, and the Varukers. Notable venues included the 100 Club (1984, 1986, headlining 1987), the Greyhound in London (1984, with Urban Dogs), Ronnie Scott’s jazz club (1985, with Urban Dogs), and Leeds Bierkeller (1984–85, promoted by Nik Toczek and Ginger John).

Touring in 1984 took them to Cardiff, Bristol, Birmingham, Gateshead, Ferryhill, Nottingham, Liverpool, Glasgow, London (twice), Swaffham, Whitland, and more. The 1985 tour added Penzance, Swansea, Pembroke Dock, Haverfordwest, Llanelli, Ammanford, Treorchy, and St Albans, including London slots with Conflict.

The band were regulars at the Rebellion Festival in Blackpool, starting in 2006, and have played across Europe, including Holland, Italy, and Austria.

Keith Haynes briefly drummed with Discharge in 1980, before returning to Picture Frame Seduction.

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