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Pimsleur Language Programs
Pimsleur Language Programs (/ˈpɪmzlər/) is an American language learning company that develops and publishes courses based on the Pimsleur method. It is a division of publishing company Simon & Schuster. Pimsleur offers courses for 50 languages with English as the source language, and 14 ESL courses.
Dr. Paul Pimsleur, a professor and expert in applied linguistics and a founding member of the American Council on the Teaching of Foreign Languages (ACTFL), wrote the original five courses: Speak & Read Essential Greek (1963), Speak & Read Essential French (1964), Speak & Read Essential Spanish (1966), German Compact (1967), and Twi developed for the Peace Corps (1971). The programs were originally called "A Tapeway Program".
Starting in 1969–1970, having tried unsuccessfully to market the programs, Pimsleur gave them to Charles A.S. and Beverly Heinle at The Center for Curriculum Development in Philadelphia. The courses were repackaged and marketed as "CCD/Tapeway Programs". In 1974, Charles Heinle bought the rights to Pimsleur and set up Heinle & Heinle Enterprises. In the 1980s, Heinle opened the Cassette Learning Centers, a stand in the Harvard Coop, in Cambridge, Massachusetts. Prospective users were invited to sit down and experience "The Pimsleur Tape". "The Pimsleur Tapes" were published by Heinle & Heinle Enterprises based in Concord, Massachusetts.
In 1983, Charles Heinle introduced SyberVision Systems founder Steven DeVore to the Pimsleur Russian program. DeVore, who had used a similar method to learn Finnish, exclusively licensed the Pimsleur programs. DeVore sold the programs in the SyberVision catalogs that were placed in the backseat pockets of major international air carriers and also mailed to 3 million SyberVision customers every month. SyberVision also produced and successfully sold Pimsleur programs via an infomercial that featured Beverly Pimsleur.
In 1995, Simon & Schuster took on distribution of Pimsleur courses to bookstores while SyberVision continued marketing them through other channels. Before selling Pimsleur to Simon & Schuster in 1997, Heinle & Heinle Enterprises expanded the catalog by adding 27 new languages. Since the acquisition, Simon & Schuster Audio has further expanded the catalog, which currently includes 59 languages and over 200 courses. The courses continue to be produced in Concord, Massachusetts, and are available as digital downloads, CDs, and in interactive software formats for select languages.
In 2005, digital editions of some languages were made available through various resellers.
In 2008, Pimsleur's first children's line, Speak Spanish with Dora & Diego, was released in coordination with Nickelodeon's Nick Jr.
In 2008, Playaway was licensed to distribute the entire Pimsleur line to the military on pre-loaded players.
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Pimsleur Language Programs
Pimsleur Language Programs (/ˈpɪmzlər/) is an American language learning company that develops and publishes courses based on the Pimsleur method. It is a division of publishing company Simon & Schuster. Pimsleur offers courses for 50 languages with English as the source language, and 14 ESL courses.
Dr. Paul Pimsleur, a professor and expert in applied linguistics and a founding member of the American Council on the Teaching of Foreign Languages (ACTFL), wrote the original five courses: Speak & Read Essential Greek (1963), Speak & Read Essential French (1964), Speak & Read Essential Spanish (1966), German Compact (1967), and Twi developed for the Peace Corps (1971). The programs were originally called "A Tapeway Program".
Starting in 1969–1970, having tried unsuccessfully to market the programs, Pimsleur gave them to Charles A.S. and Beverly Heinle at The Center for Curriculum Development in Philadelphia. The courses were repackaged and marketed as "CCD/Tapeway Programs". In 1974, Charles Heinle bought the rights to Pimsleur and set up Heinle & Heinle Enterprises. In the 1980s, Heinle opened the Cassette Learning Centers, a stand in the Harvard Coop, in Cambridge, Massachusetts. Prospective users were invited to sit down and experience "The Pimsleur Tape". "The Pimsleur Tapes" were published by Heinle & Heinle Enterprises based in Concord, Massachusetts.
In 1983, Charles Heinle introduced SyberVision Systems founder Steven DeVore to the Pimsleur Russian program. DeVore, who had used a similar method to learn Finnish, exclusively licensed the Pimsleur programs. DeVore sold the programs in the SyberVision catalogs that were placed in the backseat pockets of major international air carriers and also mailed to 3 million SyberVision customers every month. SyberVision also produced and successfully sold Pimsleur programs via an infomercial that featured Beverly Pimsleur.
In 1995, Simon & Schuster took on distribution of Pimsleur courses to bookstores while SyberVision continued marketing them through other channels. Before selling Pimsleur to Simon & Schuster in 1997, Heinle & Heinle Enterprises expanded the catalog by adding 27 new languages. Since the acquisition, Simon & Schuster Audio has further expanded the catalog, which currently includes 59 languages and over 200 courses. The courses continue to be produced in Concord, Massachusetts, and are available as digital downloads, CDs, and in interactive software formats for select languages.
In 2005, digital editions of some languages were made available through various resellers.
In 2008, Pimsleur's first children's line, Speak Spanish with Dora & Diego, was released in coordination with Nickelodeon's Nick Jr.
In 2008, Playaway was licensed to distribute the entire Pimsleur line to the military on pre-loaded players.