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Pirelli Stadium

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Pirelli Stadium

Pirelli Stadium is an association football stadium on Princess Way in Burton upon Trent, Staffordshire, England. It was built in 2005 and is the current home of Burton Albion FC, replacing the club's old Eton Park home, also on Princess Way, which was demolished and developed into housing. The ground was built on the former site of the Pirelli UK Tyres Ltd Sports & Social Club, and having had the land donated to the club by Pirelli, in return for naming rights, the ground cost £7.2 million to build.

The ground was designed by architects Hadfield, Cawkwell and Davidson, and has served as the inspiration for numerous newer grounds, including Morecambe's Globe Arena, and the proposed Hayes & Yeading stadium. It gained its most recent safety certificate from Staffordshire County Council on 12 July 2010, having been subject to crowd trouble on 8 May 2010 at the hands of Grimsby Town fans following their relegation from Football League Two.

The ground has seen minor capacity changes since its construction, and the current capacity stands at 6,912, with 2,034 being seated in the South (Main) Stand. The current record attendance for the stadium stands at 6,746 for an EFL Championship match against nearby Derby County. In European competitions, the stadium is known as Burton Albion FC Stadium due to advertising rules.

Plans for a new ground for Burton Albion had existed since July 2003, when it was becoming apparent that the club's progress and ambition on the pitch was not matched by their current Eton Park stadium, despite having spent £1 million to bring the ground up to Football Conference standards following their recent promotion to that league. A new stadium would need to be created to English Football League standards in the event of a further promotion. In June 2003 it was revealed that the club were hoping to acquire land on the Pirelli Sports and Social Club, with artists' impressions of the new ground first appearing on 6 August 2003. This date coincided with the club submitting planning proposals to Staffordshire County Council for the new ground, originally intended to have a capacity of 6,000, representing a 25% increase on the capacity of Eton Park. The original proposals also included a new training pitch to be available for community use, whilst also incorporating relocation of the Eton Park Bowling Club and Football Tavern.

Club chairman Ben Robinson outlined the need for the stadium to be the focal point of football in the local community, claiming "The new football ground will provide modern facilities for the club to secure its ongoing development, and enable it to offer better coaching within the community and provide better facilities for schools and local clubs." The planning proposal also included a planning application to allow the redevelopment of Eton Park into residential properties, a move intended to fund the construction of the new stadium, and also a proposal by Pirelli to include new distribution units on their adjacent national distribution centre.

Artistic impressions were submitted to the local council by architects Hadfield, Cawkwell and Davidson, of Sheffield. Construction work was carried out by Burton firm Bison, who were the club's shirt sponsors at the time. Work began in December 2003 in anticipation for being ready for the 2004–05 season.

The first fixture at the new ground was held on 16 July 2005 with a pre-season friendly against Chester City. A crowd of 1,341 saw Chester defeat the Brewers 1–0, with the distinction of scoring the first goal at the stadium landing to Chester trialist Avun Jephcott. The first Albion player to score at the ground was trialist Kevin Street in a pre-season friendly against Hull City, a match that ended in a 2–2 draw. The ground was officially opened on 14 November 2005 with a friendly match against Manchester United. Special guests Sir Alex Ferguson, Pirelli managing director Dominic Sandivasci and Barbara Clough, widow of Brian Clough and mother of then-Brewers manager Nigel Clough, marked the ceremony by unveiling a plaque. In the match itself, a crowd of 6,065 saw the Brewers defeat the young United side 2–1. Just before this match the stadium's official capacity having been fully completed had been set by Staffordshire County Council's safety committee at 6,068.

The first competitive fixture held at the ground was a Football Conference fixture against Grays Athletic on 13 August 2005. 1,654 people witnessed a 1–1, with Aaron Webster scoring the stadium's first competitive goal. Later that season on 8 January 2006, with the stadium's capacity now increased to 6,200, the stadium's capacity record was broken in an FA Cup third-round match, ironically again against Manchester United, against whom the previous record had been set. 6,191 saw the Brewers bely their non-league status against the Premier League side, earning a 0–0 draw, forcing a replay at Old Trafford. The match also saw the introduction of a new electronic scoreboard, placed in the Eastern side of the South Stand, however this was the only game that the board functioned.

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