Community hub
Recent from talks
Knowledge base stats:
Talk channels stats:
Members stats:
Placar
Placar (English: Score; stylized in all caps) is a monthly Brazilian sports magazine. Its first edition was issued by Editora Abril. on March 20, 1970, and since then it has become the most successful sports publication in Brazil, even though it focuses fully on football. It is currently published by Editora Score.
The magazine was published on a weekly basis throughout the 1970s, and the 1980s, until August 1990. It was launched just before the 1970 World Cup, in order to fill the void of a national publication about the sport, and Pelé was featured on the cover of the first edition, which sold almost 200,000 copies. The magazine defended the modernization of the administration of Brazilian football, and on issues number 23 and 24, in 1970, a series of articles by Michel Laurence and Narciso James proposed many changes, among them the creation of a forsooth national championship, which would be created in 1971.
In the very beginning, the sales were a success: it sold over 100,000 weekly copies during the 1970 World Cup. But, after the end of the tournament, sales dropped to an average of 40,000 copies. In order to reduce costs, in 1972 a pullout was created, starting with the number 131. Made with cheaper paper, it contained the "Tabelão", a listing of results and boxscores the magazine called "the Official Diary of Brazilian football". It also featured "fresher" news, such as the weekend games, while the magazine itself brought more timeless articles, such as profiles and columns about games from the previous week. The pullout was canceled by late 1974.
Sales were sustained mostly by the same football lottery that later would be the target of an investigation by the magazine. With tips and collective bets, in 1972 Placar sold 250,000 copies one week because of an article about the lottery.
In 1979, Milton Coelho da Graça, then-director of Placar, explained to Juca Kfouri, then-director of special projects who handled the section about the football lottery, that he had been noticing some coincidences when few people won. Milton asked, and Kfouri went to Brasília and asked to see the winning tickets, but was denied with an allegation of bank secrecy.
In the same year, Milton left Abril, and Kfouri was promoted to his post. Still suspecting about the lottery, every end of month he incited the newsroom, to no avail: "Who is man enough to uncover the unfairness of the soccer lottery?" During another trip to Brasília, he asked again to see the winning tickets. This time, some were shown: "One put a triple bet in games other people would try to guess," Kfouri told later. "Corinthians x Juventus, triple. Flamengo x Olaria, triple. Vasco x Botafogo, Vasco. Atlético-PR x Coritiba, Coritiba. Inter x Livramento, triple. That's impossible. They play the triple bet in easy games and simple bets in hard ones. There's something strange going on here."
The day after commenting about his suspicions in the newsroom, he found a volunteer for the task: Sérgio Martins. Kfouri gave him a one-year deadline, rigorously met: on issue 648, dated October 22, 1982, an extensive story was published on the case, denouncing corruption and match-fixing.
None of the 125 people named, among them players, directors, referees, managers and celebrities, was arrested. The lottery lost credibility, which was never recovered again. Ironically, Placar sales were also negatively affected by the piece, since many readers bought the magazine exactly for its weekly lottery analysis.
Hub AI
Placar AI simulator
(@Placar_simulator)
Placar
Placar (English: Score; stylized in all caps) is a monthly Brazilian sports magazine. Its first edition was issued by Editora Abril. on March 20, 1970, and since then it has become the most successful sports publication in Brazil, even though it focuses fully on football. It is currently published by Editora Score.
The magazine was published on a weekly basis throughout the 1970s, and the 1980s, until August 1990. It was launched just before the 1970 World Cup, in order to fill the void of a national publication about the sport, and Pelé was featured on the cover of the first edition, which sold almost 200,000 copies. The magazine defended the modernization of the administration of Brazilian football, and on issues number 23 and 24, in 1970, a series of articles by Michel Laurence and Narciso James proposed many changes, among them the creation of a forsooth national championship, which would be created in 1971.
In the very beginning, the sales were a success: it sold over 100,000 weekly copies during the 1970 World Cup. But, after the end of the tournament, sales dropped to an average of 40,000 copies. In order to reduce costs, in 1972 a pullout was created, starting with the number 131. Made with cheaper paper, it contained the "Tabelão", a listing of results and boxscores the magazine called "the Official Diary of Brazilian football". It also featured "fresher" news, such as the weekend games, while the magazine itself brought more timeless articles, such as profiles and columns about games from the previous week. The pullout was canceled by late 1974.
Sales were sustained mostly by the same football lottery that later would be the target of an investigation by the magazine. With tips and collective bets, in 1972 Placar sold 250,000 copies one week because of an article about the lottery.
In 1979, Milton Coelho da Graça, then-director of Placar, explained to Juca Kfouri, then-director of special projects who handled the section about the football lottery, that he had been noticing some coincidences when few people won. Milton asked, and Kfouri went to Brasília and asked to see the winning tickets, but was denied with an allegation of bank secrecy.
In the same year, Milton left Abril, and Kfouri was promoted to his post. Still suspecting about the lottery, every end of month he incited the newsroom, to no avail: "Who is man enough to uncover the unfairness of the soccer lottery?" During another trip to Brasília, he asked again to see the winning tickets. This time, some were shown: "One put a triple bet in games other people would try to guess," Kfouri told later. "Corinthians x Juventus, triple. Flamengo x Olaria, triple. Vasco x Botafogo, Vasco. Atlético-PR x Coritiba, Coritiba. Inter x Livramento, triple. That's impossible. They play the triple bet in easy games and simple bets in hard ones. There's something strange going on here."
The day after commenting about his suspicions in the newsroom, he found a volunteer for the task: Sérgio Martins. Kfouri gave him a one-year deadline, rigorously met: on issue 648, dated October 22, 1982, an extensive story was published on the case, denouncing corruption and match-fixing.
None of the 125 people named, among them players, directors, referees, managers and celebrities, was arrested. The lottery lost credibility, which was never recovered again. Ironically, Placar sales were also negatively affected by the piece, since many readers bought the magazine exactly for its weekly lottery analysis.