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Plain tobacco packaging
Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding (colours, imagery, corporate logos and trademarks), including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack.
The removal of branding on cigarette packaging is a regulation of nicotine marketing and aims to deter smoking by removal of positive associations of brands (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies.
Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging. There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government in Australian and international courts. Since the Australian government won the court cases, several other countries have enacted plain packaging laws.
Plain packaging was included in guidelines to the World Health Organization Framework Convention on Tobacco Control (WHO FCTC). On 31 May 2016, on World No Tobacco Day, the WHO called on governments to get ready for plain packaging of tobacco products.
Similar packaging restrictions have also been proposed for confectioneries, sugary drinks and other consumables widely regarded as unhealthy, but none appear to have been implemented so far.
Plain packaging appears to have been first suggested in 1989 by the New Zealand Department of Health's Toxic Substances Board which recommended that cigarettes be sold only in white packs with black text and no colours or logos.
Public health officials in Canada developed proposals for plain packaging of tobacco products in 1994. A parliamentary committee reviewed the evidence and concluded that plain packaging could be a "reasonable step in the overall strategy to reduce tobacco consumption". This effort did not succeed due to trademark right concerns, specifically those related to Canada's commitments to the World Trade Organization and under the North American Free Trade Agreement.
Australia, with the enactment of the Tobacco Plain Packaging Act on 12 December 2011, became the first country in the world to require tobacco products to be sold in plain packaging. Products manufactured after 1 October 2012, and all on sale after 1 December 2012 must be in the plain packaging.
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Plain tobacco packaging
Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding (colours, imagery, corporate logos and trademarks), including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack.
The removal of branding on cigarette packaging is a regulation of nicotine marketing and aims to deter smoking by removal of positive associations of brands (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies.
Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging. There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government in Australian and international courts. Since the Australian government won the court cases, several other countries have enacted plain packaging laws.
Plain packaging was included in guidelines to the World Health Organization Framework Convention on Tobacco Control (WHO FCTC). On 31 May 2016, on World No Tobacco Day, the WHO called on governments to get ready for plain packaging of tobacco products.
Similar packaging restrictions have also been proposed for confectioneries, sugary drinks and other consumables widely regarded as unhealthy, but none appear to have been implemented so far.
Plain packaging appears to have been first suggested in 1989 by the New Zealand Department of Health's Toxic Substances Board which recommended that cigarettes be sold only in white packs with black text and no colours or logos.
Public health officials in Canada developed proposals for plain packaging of tobacco products in 1994. A parliamentary committee reviewed the evidence and concluded that plain packaging could be a "reasonable step in the overall strategy to reduce tobacco consumption". This effort did not succeed due to trademark right concerns, specifically those related to Canada's commitments to the World Trade Organization and under the North American Free Trade Agreement.
Australia, with the enactment of the Tobacco Plain Packaging Act on 12 December 2011, became the first country in the world to require tobacco products to be sold in plain packaging. Products manufactured after 1 October 2012, and all on sale after 1 December 2012 must be in the plain packaging.