PocketWatch, Inc.
PocketWatch, Inc.
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PocketWatch, Inc.

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PocketWatch, Inc.

PocketWatch, Inc. (stylized as pocket.watch) is a privately-owned media production company that specializes in talent management, project financing, and merchandising for Generation Alpha-familiar influencers, with most originating from YouTube. Its offices and studio are based in Culver City, California. The company was founded in 2017 by former Maker Studios officer Chris M. Williams.

PocketWatch was founded in 2017 as a firm designed to provide merchandising services alongside production funding for influencers familiar to Generation Alpha, with a targeted audience of children and tweens who are fans of partnered YouTubers. Of the many influencers signed include Ryan's World, HobbyKidsTV, and EvanTubeHD. The company's signed creators hold over a billion subscribers combined, with over 855 billion combined views in a month.

PocketWatch's executive team consists of former players in kids and family entertainment, private equity funding, and other industries, included are Albie Hecht, the former head of Nickelodeon Studios as Chief Content Officer, Brian Robbins, President of Kids and Family entertainment at Paramount Global, and Beatriz Acevedo, founder of online video network Mitu as Board Members for the company.

Variety named founder Williams as one of their Digital Innovators in 2019, with Williams additionally nominated for the Ernst & Young Entrepreneur of the Year competition that same year.

In April 2017, PocketWatch signed HobbyKidsTV as their first creator partner. HobbyKids specializes in toy play, outdoor activities and other family-oriented content across 10 YouTube channels that have generated 7.5 billion views.

In August 2017, PocketWatch, Viacom, and SNL star, Kenan Thompson developed Skoogle, a live-action scripted children's comedy show. Later that year, PocketWatch partnered with the creator of The Fairly OddParents, Butch Hartman, to develop three original animated series, including one based on HobbyKidsTV.

In August 2017, PocketWatch signed CaptainSparklez, a video game and entertainment channel created and run by Jordan Maron, a YouTube personality.

In September 2017, the studio signed a long-term partnership with Ryan ToysReview. Ryan ToysReview is a well-known kids and family creator channel on YouTube in the United States and, according to Forbes magazine, was YouTube's highest-earning influencer in 2018.

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