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Polaroid B.V.
Polaroid B.V. (trading as the second incarnation of Polaroid and formerly as Polaroid Originals) is a Dutch photography and consumer electronics company, founded as a manufacturer of discontinued film for Polaroid Corporation instant cameras. In addition to film, the company produces new instant cameras under the Polaroid brand name as well as wireless speakers and other accessories.
Polaroid B.V. was founded in 2008 as The Impossible Project (sometimes known as Impossible). In 2017, Polaroid Corporation's brand and intellectual property were acquired by Impossible Project's largest shareholder and the company was rebranded as Polaroid Originals. In March 2020, Polaroid Originals branding shortened its name to Polaroid.
The Impossible Project was founded in 2008 after the original Polaroid announced in February of that year that it would stop producing film for Polaroid cameras. The founders were Florian Kaps, André Bosman, and Marwan Saba. In June 2008, Kaps and Bosman met at the Polaroid factory's closing event and decided to find a company to produce materials for Polaroid cameras. In October 2008, Impossible bought Polaroid's remaining production machinery for $3.1 million and leased the north building of the Polaroid plant that had been operating in Enschede, Netherlands. Using that equipment and plant, they developed new instant film products for use in some of the existing Polaroid cameras, and began mass production and sales in 2010. They generated US$270,000 in profit on US$4 million in revenue and sold 500,000+ units.
In January 2012, the company announced that it and Polaroid would launch a range of collectible products, called The Polaroid Classic range, that originates from different periods of Polaroid's history. Between six and ten products will be released each year. In July 2013, Florian Kaps announced his retirement from the project and Creed O'Hanlon took over as CEO.
In December 2014, The Impossible Project announced that Oskar Smołokowski would be their new CEO and Creed O'Hanlon would become the executive chairman of Impossible's management board.
Polaroid (Impossible BV) has offices in Vienna, Berlin, New York City, and Tokyo, and has licensed its name to stores in Germany, Spain, and London.
In May 2017, Wiaczesław Smołokowski (father of Impossible's CEO as well as being its largest shareholder) acquired the brand and intellectual property of the original Polaroid corporation. Impossible Project was renamed Polaroid Originals in September 2017. In March 2020, the company rebranded again, changing its name to simply Polaroid.
Polaroid manufactures SX-70 and 600 film, i-Type film, Go film, and large format 8x10 film. Unlike the original large format 8x10 film, the new 8x10 is an integral film with the positive and the negative kept together. The wide-format Spectra film, produced between 2010 and 2019, was discontinued in October 2019 as a result of technical issues and motor jams from ejecting new film.
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Polaroid B.V.
Polaroid B.V. (trading as the second incarnation of Polaroid and formerly as Polaroid Originals) is a Dutch photography and consumer electronics company, founded as a manufacturer of discontinued film for Polaroid Corporation instant cameras. In addition to film, the company produces new instant cameras under the Polaroid brand name as well as wireless speakers and other accessories.
Polaroid B.V. was founded in 2008 as The Impossible Project (sometimes known as Impossible). In 2017, Polaroid Corporation's brand and intellectual property were acquired by Impossible Project's largest shareholder and the company was rebranded as Polaroid Originals. In March 2020, Polaroid Originals branding shortened its name to Polaroid.
The Impossible Project was founded in 2008 after the original Polaroid announced in February of that year that it would stop producing film for Polaroid cameras. The founders were Florian Kaps, André Bosman, and Marwan Saba. In June 2008, Kaps and Bosman met at the Polaroid factory's closing event and decided to find a company to produce materials for Polaroid cameras. In October 2008, Impossible bought Polaroid's remaining production machinery for $3.1 million and leased the north building of the Polaroid plant that had been operating in Enschede, Netherlands. Using that equipment and plant, they developed new instant film products for use in some of the existing Polaroid cameras, and began mass production and sales in 2010. They generated US$270,000 in profit on US$4 million in revenue and sold 500,000+ units.
In January 2012, the company announced that it and Polaroid would launch a range of collectible products, called The Polaroid Classic range, that originates from different periods of Polaroid's history. Between six and ten products will be released each year. In July 2013, Florian Kaps announced his retirement from the project and Creed O'Hanlon took over as CEO.
In December 2014, The Impossible Project announced that Oskar Smołokowski would be their new CEO and Creed O'Hanlon would become the executive chairman of Impossible's management board.
Polaroid (Impossible BV) has offices in Vienna, Berlin, New York City, and Tokyo, and has licensed its name to stores in Germany, Spain, and London.
In May 2017, Wiaczesław Smołokowski (father of Impossible's CEO as well as being its largest shareholder) acquired the brand and intellectual property of the original Polaroid corporation. Impossible Project was renamed Polaroid Originals in September 2017. In March 2020, the company rebranded again, changing its name to simply Polaroid.
Polaroid manufactures SX-70 and 600 film, i-Type film, Go film, and large format 8x10 film. Unlike the original large format 8x10 film, the new 8x10 is an integral film with the positive and the negative kept together. The wide-format Spectra film, produced between 2010 and 2019, was discontinued in October 2019 as a result of technical issues and motor jams from ejecting new film.