Poza Rica (Spanish pronunciation: [ˈposa ˈrika]), formally Poza Rica de Hidalgo, is a city and its surrounding municipality in the Mexican state of Veracruz. Its name means "rich well/pond". It is often thought that the name came to be because it was a place known for its abundance of oil. In reality, before oil was discovered, there existed a pond rich in fish, which gave origin to the city’s name. In the 20th century oil was discovered in the area. It has since been almost completely extracted. This has resulted in the decline of oil well exploration and drilling activities, though there are still many oil facilities.

The city shares borders with the municipalities of Papantla, Tihuatlán, and Coatzintla, and stands on Federal Highway 180. The archaeological zone of El Tajín is located approximately 15 kilometers (9.3 mi) from Poza Rica. The area is tropical, with two beaches within one hour, Tuxpan, and Tecolutla, and one within 40 minutes east, Cazones. Mexico City is about 220 kilometers (140 mi) from Poza Rica.Unlike most Mexican cities, it does not have old buildings because it is a new city founded officially on November 20, 1951. For that reason it has contemporary architecture with well-lined and designed streets with a modern look.

While the petroleum industry features heavily amongst the industrial landscape in Poza Rica, the city also has a wide variety of other industries with a large middle class. As one of the largest and most populous cities in Veracruz, Poza Rica is an important industrial and commercial center, and a central hub for several road transportation lines. The city has recently seen much growth, with several shopping malls opening around the city. The city had an official population of 180,057 inhabitants and the municipality had 189,457 at the census of 2020. However, the Poza Rica metropolitan area, which includes the municipalities of Cazones de Herrera, Coatzintla, Papantla and Tihuatlán, showed a total population of 521,080.

Poza Rica is close to the Costa Esmeralda, the northern beaches of Veracruz, such as Tecolutla, Tuxpan, Cazones and Playa Esmeralda. The UNESCO World Heritage Site of El Tajin is 15 kilometers (9.3 mi) away. The downtown area presents shopping opportunities. It has a high viewing point called "El cerro del abuelo" where it's possible to see the whole city and its "quemadores", big petroleum burners which were used to light the city in the early years. A few of them remain.

The annual "Desfile del 18 de marzo" (March 18 Parade, "Petroleum Day") commemorates Mexican oil expropriation and has two parades, one in the morning and one in the afternoon. The city's populace is predominantly young. Though there are few expatriates, a few English-language schools employ teachers for locals and PEMEX employees.

Recently the city has experienced a revival in economic activity, driven by investments in oil production by the parastatal PEMEX company. The economy is driven by trade, the petroleum industry, fashion, and tourism. This has brought a boom in trade, which together with its strategic location and concentration of services, causes a daily flow of residents from other towns, municipalities and nearby cities like Papantla, Gutiérrez Zamora, Tecolutla, Martínez de la Torre and Tihuatlán in the state of Veracruz. This extends its area of influence of the neighboring towns and villages State of Puebla that converge to it for various reasons, among which are health, employment, education or shopping, as it is located in the major centers of supply, trade and services.

The city of Poza Rica has three malls: Plaza Gran Patio Poza Rica, Crystal Square and Poza Rica Square.

The city consists of five neighborhoods (The 5 Barrios de Poza Rica).