Priffe or Preference is a classic Swedish, trick-taking card game for four players who form two teams of two. It is an elaboration of Whist that involves bidding, but this is a different form from that in American Bid Whist. Together with Vira, Priffe was one of the most common card games in Sweden until superseded by Bridge.

The aim of each team is to win as many tricks as possible in a trump or suit game. In the misère contract, called Noll, the goal is to take as few tricks as possible.

Players draw lots (e.g. by cutting the pack). The one who draws the highest card selects seat and becomes dealer. The player with the second highest card takes the opposite seat. The player with the third highest card selects one of the two remaining seats, and the player with the lowest card takes the remaining seat. The player to the left of the dealer is forehand.

The players sitting opposite one another are partners and compete against the other pair. In a classic game of Priffe, the players rotate so that everyone partners everyone else. In this way, an individual winner can finally be selected.

A hand begins with all cards being dealt so that the players receive 13 cards each.

Forehand opens a single round of bidding, which proceeds clockwise, everyone getting to make one bid. In 1949, Bridge players Werner and Sandgren proposed that a system with "honour tricks" (Honnörsstickstabell) be used in bidding.

Honours: A K Q J 10
ht = honour trick
+ = 1/4 hs
X = low card

2+ht: A K Q in same suit
2 ht: A K (if J, if 10) in same suit
1½ht: A Q (if J, if 10) in same suit
1+ht: A J 10/X of same suit or K Q J of same suit or singleton A
1 ht: A J in same suit or K Q in same suit or K J 10 in same suit
½+ht: K J X in same suit ½ ht: K J/X in same suit or Q J 10/X in same suit + ht: Q J/10/X of same suit or singleton K/Q/J