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Prima Sport

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Prima Sport

Prima Sport is a Romanian network of sports channels owned and operated by the media group Clever. The package includes four channels called Prima Sport 1, Prima Sport 2, Prima Sport 3, Prima Sport 4, and Prima Sport 5. It was launched in 2011, under the name Transilvania L!VE and after other names, the channels became Prima Sport on April 19, 2022.

Transilvania L!VE was launched on December 19, 2011. It was run by Transilvania Media Group, a media company owned by businessman Arpad Paszkany. On February 14, 2012, a second channel was launched, Transilvania LOOK.

The name was changed in October 2012 to Look TV and Look Plus.

Both channels were sold in March 2014 to Intel Sky Broadcasting LTD, the company that bought the rights for the Liga I and Cupa Ligii and needed their own television channels to distribute the content. On July 1, 2014, the HD version of both channels was launched.

In September 2017 it was sold to Clever Media Network SRL, owned by businessman Adrian Tomşa.

Look Sport 2 and Look Sport 3 were launched on August 16, 2019.

In 2020, LookPlus was changed to a second channel of sports programming under the name Look Sport+.

On April 19, 2022, Look Sport became Prima Sport 1, Look Sport+ became Prima Sport 2, Look Sport 3 changed its name to Prima Sport 3 and Look Sport 2 became Prima Sport 4.

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