Primedia
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Primedia

Primedia is a South African media group, headquartered in Sandton, Johannesburg. [citation needed]

Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).[citation needed]

The Primedia Group is backed by Mineworkers' Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders.

Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media, and spans both the traditional and non-traditional media sectors.

Primedia Broadcasting is a subsidiary of Primedia, headquartered in Sandton, Johannesburg. It currently operates four national radio stations and the Eyewitness News service. Primedia was established in 1994 with Stan Katz appointed CEO and its listing on the JSE Securities Exchange completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).

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