Primo is an American sitcom created by Shea Serrano. The semi-autobiographical series, co-executive produced with Michael Schur, is based on Serrano's upbringing in San Antonio, Texas. Primo stars Ignacio Diaz-Silverio, Christina Vidal, Carlos Santos, Henri Esteve, Johnny Rey Diaz, Jonathan Medina, Efraín Villa, Stakiah Lynn Washington, Martin Martinez, and Nigel Siwabessy. The series debuted on May 19, 2023 on Amazon Freevee and received wide-spread critical acclaim. It was cancelled by Amazon Freevee on May 21, 2024.

Primo is a coming-of-age comedy about a teenager balancing college aspirations, societal expectations, and a hectic home life anchored by his single mom and five uncles."

The Hollywood Reporter announced in October 2017 that a semi-autobiographical sitcom comedy series created by Shea Serrano and produced by Mike Schur was in development at ABC, who made a put pilot commitment. Writer Serrano reportedly pitched the series to Schur because he was "tired of waiting for there to be more Mexicans on TV." In May 2021, it was announced that series was in development at Amazon Studios' free streaming service IMDb TV. On October 25, 2021, it was announced that Universal Television and IMDb TV had ordered Primo, to be co-executive produced by Serrano, Schur (Fremulon), David Miner (3 Arts Entertainment), Morgan Sackett, Peter Murrieta, and Lisa Muse Bryant.

Ignacio Diaz-Silverio, Martin Martinez, Carlos Santos, Johnny Rey Diaz, Henri Esteve, Jonathan Medina, Nigel Siwabessy, Christina Vidal, Efraín Villa, and Stakiah Washington were announced as main cast members on May 12, 2022. Diaz-Silverio portrays the role of Rafa, based on Serrano, in his first lead acting role.

The series was filmed in Albuquerque, New Mexico beginning in May 2022. The pilot was directed by Kabir Akhtar.

Amazon Freevee cancelled the series after one season on May 21, 2024. The producers at Universal Television are purported to be shopping Primo around to other networks.

Primo premiered on Amazon Freevee on May 19, 2023 with all eight episodes released simultaneously.

Primo received critical acclaim. The review aggregator website Rotten Tomatoes reported a 100% approval rating with an average rating of 7.5/10, based on 22 critic reviews. The website's critics consensus reads, "Bearing the unmistakable stamp of creator Shea Serrano's authentic voice, Primo is a generation-spanning sitcom that feels like home." Metacritic, which uses a weighted average, assigned a score of 82 out of 100 based on six critic reviews, indicating "universal acclaim".