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Pripps

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Pripps

Pripps is a former major brewery in Sweden and is now a part of Carlsberg,[citation needed] in which Pripps remains as a trademark. The company was based in Stockholm; their main product was Pripps Blå (Pripps blue). They also owned Ramlösa. Pripps was founded in Gothenburg by Johan Albrecht Pripp in 1828.

Pripps Blå, lit. Pripp's Blue, is a light lager first introduced in 1959; it is said to be one of the most popular beers in Sweden.

Pripps Blå is an inexpensive beer, for it is brewed with exactly 51% barley — the minimum amount of barley in beer required by Swedish law. A low-calorie version called Pripps Blå Light is also made. Other versions are Pripps Blå Extra Stark, a full malt, extra strong beer with 7.2% alcohol and Pripps Blå Pure with a lower carbohydrates content, scheduled to replace Pripps Blå Light.

Pripps, at the time a subsidiary of the Procordia, founded the National Brewery Ltd as a joint venture with the government of Vanuatu in 1989, releasing their flagship Tusker beer the following year.

The beers are brewed at Carlsberg Sverige.

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