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Prisunic
Prisunic (Société Française des Magasins à Prix Uniques) was a French variety store chain that closed in 2003. Its stores were generally located in downtown areas. Over their existence they also operated stores in Andorra, Greece and the French possessions and colonies.
The Prisunic stores were founded by Maurice Farhi Pierre Lanuionie, and Henry Reichenbach, however accounts vary as to the exact details. At the end of 1931, Pierre Laguionie, majority shareholder of the Printemps department stores in Paris, created Prisunic chain of stores in order to compete with the Uniprix chain of stores, created in 1928 by the Nouvelles Galeries.
Prisunic aimed to offer a range of "cheap prices for everyday non-food products, with groceries, confectionery and some fresh products". An immediate success, despite political pressure from traditional retailers worried about competition.
Affiliated stores followed. In a precursor to the commercial franchise, affiliated retailers benefited from the name and services of the central purchasing agency, SAPAC, created in 1934.
When Nazi Germany occupied France in 1940, Prisunic CEO Maurice Farhi, who was Jewish, fled with his wife and children to the United States. Jewish shareholders of Prisunic were forced to transfer shares to non-Jewish owners in a series of complex transactions.
In 1958, the designer Andrée Putman became artistic director of Prisunic. In the early 1960s, with the help of Denise Fayolle, the company popularized ready-to-wear clothing, which was then in its infancy in France. In 1965, Jean-Pierre Bailly designed the new Prisunic logo: a flowery target in the center.
In the same year, the long-term collaboration with Marinopoulos began, which lasted until 1991. The first store opened in Alexandras Avenue 106, Athens.
In 1968, Prisunic also started selling furniture, lighting and tableware by catalog, in a contemporary design, with designers such as Terence Conran, Olivier Mourgue, Marc Held, Marc Berthier, or Danielle Quarante.
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Prisunic
Prisunic (Société Française des Magasins à Prix Uniques) was a French variety store chain that closed in 2003. Its stores were generally located in downtown areas. Over their existence they also operated stores in Andorra, Greece and the French possessions and colonies.
The Prisunic stores were founded by Maurice Farhi Pierre Lanuionie, and Henry Reichenbach, however accounts vary as to the exact details. At the end of 1931, Pierre Laguionie, majority shareholder of the Printemps department stores in Paris, created Prisunic chain of stores in order to compete with the Uniprix chain of stores, created in 1928 by the Nouvelles Galeries.
Prisunic aimed to offer a range of "cheap prices for everyday non-food products, with groceries, confectionery and some fresh products". An immediate success, despite political pressure from traditional retailers worried about competition.
Affiliated stores followed. In a precursor to the commercial franchise, affiliated retailers benefited from the name and services of the central purchasing agency, SAPAC, created in 1934.
When Nazi Germany occupied France in 1940, Prisunic CEO Maurice Farhi, who was Jewish, fled with his wife and children to the United States. Jewish shareholders of Prisunic were forced to transfer shares to non-Jewish owners in a series of complex transactions.
In 1958, the designer Andrée Putman became artistic director of Prisunic. In the early 1960s, with the help of Denise Fayolle, the company popularized ready-to-wear clothing, which was then in its infancy in France. In 1965, Jean-Pierre Bailly designed the new Prisunic logo: a flowery target in the center.
In the same year, the long-term collaboration with Marinopoulos began, which lasted until 1991. The first store opened in Alexandras Avenue 106, Athens.
In 1968, Prisunic also started selling furniture, lighting and tableware by catalog, in a contemporary design, with designers such as Terence Conran, Olivier Mourgue, Marc Held, Marc Berthier, or Danielle Quarante.